The Word of the Day: Retailtainment

Don't try to find it in the dictionary but feel it few miles away from home, at your nearest mall.

To protect huge investments made in retail space but suffering from reduced traffic, malls / commercial centers are adjusting the Customer Experience not just to the one at the store but also in the area with this moto: "Come, visit us, do some shopping and have fun ... practice some retailtainment".

This article summarizes clear trends in retail, that slowly but surely is changing the facade of all retail space.

At AXIO, we aggregate state-of-the-art technologies to help improving your customer experience and testing in real-time the results.