Wooqer Newsletter: October Edition

Bringing you the latest edition of the Wooqer Newsletter. This edition is packed with the latest Wooqer Whitepaper for Young D2C Brands, Perfect Store Visit Report webinar recap, product updates, and upcoming events.

If you want to read this newsletter in Arabic, click here.

Open Right, Grow Fast: Definitive Guide and Resources for D2C Brands to Open Right, Grow Fast

If you want to directly download, head here:?Download Whitepaper

Why the Shift from Online to Offline Matters

While the boom in e-commerce drove Direct-to-Consumer (D2C) brands during the pandemic, many (read: almost all) are now shifting to offline retail.

The shift to physical shopping has never been clearer. The ‘I want it now’ mentality of Zen X and Zen Z, coupled with Baby Boomers' low trust in ‘anything online,’ present a strong case for the entire offline shopping experience.

While online shopping and brand growth aren’t going anywhere, D2C giants realize that an exclusive online existence can deter business expansion plans.

The Rise of Online Powered, Offline Driven Growth

Omnichannel strategies are gaining momentum because they blend the best of both worlds—online convenience and offline engagement. Consumers are increasingly looking to “try before they buy,” realizing that the digital experience isn’t always enough. The Indian consumer market is also evolving, with people buying more than ever, both online and in-store. This growing consumerism highlights the need for online and offline channels to co-exist, creating a seamless shopping experience across both spaces.

Examples like Warby Parker and Lenskart, which moved from digital to physical stores, validate this trend. In fact, 90% of retailers report making over half their sales in physical stores, showcasing the power of offline channels.

Retail is No Longer Just a Retailer’s Game

Many D2C founders come from diverse, non-retail backgrounds, bringing innovation but lacking traditional retail expertise. Moving from an online-first model to physical retail is a different ballgame, requiring skills that go beyond tech and money—expertise in store operations, inventory management, and customer engagement is critical.

Speed is another challenge, as companies like UNTUCKit and Warby Parker have demonstrated—getting the first stores right is key before scaling rapidly to stay competitive.

How to Overcome These Challenges

1. Expertise

2. Templated Workflows from Day One

3. Tech to Maintain Operations

4. And more...

Measuring Success

To thrive in offline retail, brands need to track key performance metrics:

- Sales per Square Foot

- Customer feedback

- Conversion rates

- Inventory turnover

- And more...

Future Vision: Growth of D2C Brands in Offline Retail

The future of D2C brands in offline retail looks bright. Success stories like Walby Parker and Lenskart demonstrate that integrating online and offline channels can drive exponential growth.?

By building strong retail playbooks, investing in technology, and staying agile, D2C brands can continue to?Open Right and Grow Fast?in the ever-evolving retail landscape.

Download Whitepaper

Recap: Perfect Store Visits Webinar

In our Store Visit webinar, we discussed:

1. The current challenges with Store Visits?

2. Components of Store Visits: Flow, Scope, Documentation, Review

3. Perfect Store Visit template

Here is the?recording of this event on LinkedIn.?

Also, please fill out our?Store Visit Report Benchmarking Survey.?We will close the survey in the next 7 days and would appreciate your participation (takes less than 5 minutes).?

We will share the Survey Report as soon as we publish it, and you'll get early access to it.

Meet Team Wooqer at Seamless Saudi Arabia

Are you coming to Seamless Saudi Arabia '24, which will be happening from 22-24th October at Riyadh Front, Saudi Arabia? The Wooqer team will be at booth V60-H3 (Hall 3), and we are excited to meet you. Reply to this email or book a slot with the team by?clicking here.

Product Updates

New Login Experience

We are gradually rolling out a fresh, new, and more user-friendly login interface in Android (the new login experience is coming to iOS soon).

Upcoming Update: Fresh New oneApp Homepage

Excited to ship many updates on the Wooqer oneApp and the creator platform in October and November.?

We are transforming the oneApp Homepage into a user-friendly "co-pilot" that actively supports you and your team, guiding you through tasks and providing helpful insights.

That's all for this edition of the Wooqer Newsletter. Until next time.?

Thanks,

Parth from Wooqer