Woolworths Walkout lessons
Tune into podcast here: The Experts powered by Media Stable: The lessons from the Woolworths Walkout on Apple Podcasts
The whole Australian media world is discussing the CEO of Woolworths performance on ABC Four Corners on Monday. It is the classic media training video that will be used for years on what not to do. Everyone has had their say on the topic but Carmen and Nic thought we might break it down a little differently. The real issue with a story like this might send other CEOs and leaders of industry back into the bunker.
The reality with this performance and the announcement of the retirement of the CEO is a little too much to take in one week for the media. The connection between the interview on Monday and the plans to leave in September is just too close to see how it can be any other way. It is just not a good look either way from Australia’s biggest retail supermarket and employer.
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Nic and Carmen walk through the good and the bad of the interview and let's face it there wasn't a lot of good. What CEOs and leaders can learn from the experience and where they might take confidence that they will not be thrusted into the spotlight for a seriously silly and avoidable mistake. Messaging, good advisors, preparation, practice, and a little bit of humility and empathy is going to go far in scenarios like this.
Do not let this incident put you off from engaging media. Instead use this as an opportunity to advance yourself, your people and those in the communications of the brand to get some media training. Work on this as it is not natural to have a microphone and camera thrusted in front of you, but it can be managed.
Nic was interviewed by the breakfast program on 6PR with his thoughts on CEOs and their need for media training. Listen to that here: The CEO exodus continues: Woolies boss the latest in 'dissappointing' trend - 6PR - Perth's Best Talk Station
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1 年It is surprising that 1)the CEO of a large public company had such poor media skills 2) That the PR department was unaware or failed to manage /prepare him
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1 年The podcast on this is excellent Nic Hayes and Carmen Braidwood. I am sure that this will be used in media training for years to come. Brad should have been much more respectful of Rod Sims, perhaps flagging that “Rod is entitled to his views. From what I observe …”