Wonder Women- Pink & Beyond
“Wonder Women”- A name that was dropped in a casual discussion while we were thinking about Women’s Fitness. It just seemed to go well with our main brand Wonder Yearz. With an after thought, we concluded there can not be a name more apt than this to define all the wonderful capabilities a woman is born with- including giving birth to a new life. Secondly, even though times are changing and we have a lot many progressive men around, women are still taking on most of the household duties. Amidst all this, one major thing they tend to miss out is prioritizing their own health.
When my partner Rahul Patwardhan, suggested to initiate Wonder Women Program - honestly I was not sure about it, as my whole and sole focus is Kids’ Fitness. However, more we discussed, we realized women and kids are connected and working with them together, will only help us make a more meaningful impact. We could not have picked a better day, other than International Women’s Day to share about this special program.
Wonder Women is a community to encourage women to prioritize their health goals over and above all the multi-tasking they are expected to do. We are extremely mindful when we use the term ‘health goals’ and not weight loss. Often we confuse the above two, and keep getting obsessed with seeing that perfect number on the weighing machine. Having said that our program is inclusive and focuses on everyone; from a girl dealing with teenage obesity to a college woman working on her muscular strength to someone who wants to run her first 5k or a woman trying to get back to pre pregnancy fitness or just wants to have better fitness level on a day to day basis.
He suggested we start Wonder Women Program first with myself and a few known women friends. Anyone who has known me closely over the years, is aware about my obsession with weight loss. You name it & I would have tried it; multiple fads, variety of work out and more. The obsession to look fit also came in my way while I was trying to establish Wonder Yearz as the Kids’ Fitness Brand. As a promoter of the concept, I could not afford to look out of shape.
The first and foremost premise of our program is listing out health and fitness goals, and that is what I was asked to do. I had a long list ready. I wanted to run better, lift better, look fitter, have better energies on the field with kids and so on. We decided to focus on 2 primary most- Improve running & better energies on the field.
He designed a whole one month plan, which included nutrition guidelines as well. The work out was carefully designed keeping in my kind current fitness level - cardio, muscular strength & flexibility. The work out had to be designed in a way that it takes care of my goals and at the same time leaves me with enough energy to conduct sessions every day for kids. A little above a month today- I resumed short distance running after so many months (or years) and not just I feel more comfortable running, but I also have an improved timing. I am energetic whole through the day and in all this process, I did manage to shed a few kgs- a number that has refused to budge since ages!
Likewise we worked with overall 5 women in Phase I, helping them achieve different goals. Everyone gave a unanimous feedback how our program is more about quality than quantity. This whole program just made me realise how over hyped and over complicated the weight loss industry makes it sound when you go for consulting. All you need is an experienced Nutritionist & a trainer who understands your goals.
I am looking forward to my personal journey with Wonder Women in the months to come and also build a community of like minded women. We want women to rise up from all their responsibilities and take charge of their health as a top priority.
We will soon be sharing more details on this program through our social media pages (Instagram Handle: @wonder_women_pink_and_beyond) Meanwhile, please feel free to write us directly to understand our approach. Or else, just define your goals & tell us!! ([email protected])
Happy International Women’s Day!! Pink & Beyond ??
Executive Search Consultant
3 年Hey Priyanka, this is great going.......wish you all the very best
Freelance Content Writer and Strategist, Winner of My Story contest 2023 TataLitLive in Poetry-Jury Category | Ed-Tech, Lifestyle, Finance, Healthcare, Entertainment and Fashion | Poet
4 年Great stuff! I can't wait to join :).
Executive Search
4 年Congratulations Priyanka, I am thrilled to see your dreams take shape. Good luck always!