Women's soccer: record attendance and growing popularity – Key steps to keep it going!
Gabriela Mueller Mendoza
Leadership Coach Strategy Expert & Award-Winning Speaker on AI Innovation and DEI
??My favorited teams played against each other yesterday, Netherlands VS Switzerland. Netherlands won in a great match. ?Women's football: attracting audiences and growing popularity - here's how to go about it Europe's leading female footballers have become personalities and role models for young women to admire.
? Each successive competition – whether at senior level or the European youth tournaments for women – brings technical and tactical advances, growing public and commercial interest and the inescapable feeling that women's football continues apace.
? The 2022 UEFA European Women's Football Championship began in Manchester on Wednesday evening. Of the 16 participating countries, 11 federations have announced that they will pay their women teams the same bonuses as their male counterparts after a long battle for equal pay by women in the US and Norway in particular. There's still a long way to go to reach parity, though this is a clear start.
? The future is limitless, and the UEFA and FIFA women's football divisions are set to increase influence and increase opportunities to finally set new standards.
? For example, in March it watched Barcelona against Real Madrid in the UEFA Women's Champions League - the most watched women's football match of all time. Professional sports for women have seen many changes now.
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? These days England is hosting Women's Euro 2022 later this year and tickets for the final are selling out in less than an hour. There is a clear demand from the fans, not only for women's football, but also for other women's professional sports. Investment in women's sports is growing and the number of professional sports contracts for women is increasing. Clubs and organizations have found that when people know about the women's game, they attend games and watch them on TV.
? However, there is no time for complacency. The pandemic affected more women than men and slowed progress in several ways. Greater household responsibilities affect women's leisure time than men's, thereby reducing physical activity time. Similarly, declining funding for sport may threaten the victory of the women's game. And many men remain skeptical, hold to stereotypical ideas. Those are slowly and fortunately becoming issues of the past.
As for sponsors, those that get it will still be in business in the years to come. Those that miss the clear signs, will soon find themselves struggling to sell tickets to future generations.
For now you might want to SAVE THE DATE 31 August 2022 at 18hrs. CET for the 2022 UEFA European?Women's Football?Championship FINAL, for sure a great sports event you and friends, family don't want to miss! ?????
@weuro2022 #weuro2022 ?? #womeninsports #womeninfootball #UEFA
Project Manager at ASOIF
2 年I personally contribute in order to break TV viewership records ??
Leadership Coach Strategy Expert & Award-Winning Speaker on AI Innovation and DEI
2 年www.womenleadsports.com for women to become leaders in the sport they love and want to improve for all