Women of Swarovski - Emma Marsh

Tell us about your path – how did you get to where you are?

I started a retail job while working on my university application. One paycheck led to another, and before I knew it, I’d decided not to go to university. Instead, I followed a route into retail management. Fast forward a few years and I was working for Swarovski as an Assistant Manager in our Cardiff store. I then worked hard over the next 16 years to progress to Store Manager, District Manager, and then finally transitioned into my current Head of Client Services role. I really enjoy what I do and think my biggest advantage in the role is the experience and viewpoint I can add from my many years working in-store for Swarovski.

What is one challenge you had to overcome to get where you are?

My challenge was a personal one - I was putting a glass ceiling on my own career. When I made the decision to leave education I was very young, and I knew it was something I would want to explore again as I got older. However, two children later I had lots of responsibility and had parked that dream. Then lockdown happened, and not sure what my next step would be after District Manager, I decided this was my time to challenge the ceiling I'd set myself. Juggling the pandemic, complete with plenty of homeschooling, I restarted my educational journey, and achieved a Masters in Strategic HR Management.

During my career I had always followed a linear role, progressing to the next role above mine, but this really made me think about what else I was good at. As it happened, I ended up successfully applying for my current role. It isn’t directly linked to my Masters, but my newly obtained degree certainly helped in terms of supporting a growth mindset, and giving me transferable skills. I really believe that Swarovski is an amazing brand to work for - it has given me career defining opportunities that I would not have had elsewhere.

What is one piece of advice, or lesson you’ve learned, that you would like to share with us?

A lot of women (and men for that matter) suffer from impostor syndrome – me included. The one piece of advice I would give is to believe in yourself. You have to understand it's common - impostor syndrome affects people from all walks of life, including highly successful individuals. Knowing that even accomplished professionals experience self-doubt can help normalize your feelings.

Impostor syndrome doesn’t define you, and your worth is not determined by a momentary sense of inadequacy. View challenges as opportunities for growth rather than signs of failure. Recognize that everyone makes mistakes and faces setbacks, it's a natural part of the learning process. Set yourself realistic goals, acknowledge that perfection is unattainable and focus on the progress you've made - be proud of how far you've come. Finally, share your feelings with trusted friends, family, or mentors. Often, talking about your experiences can provide an alternative perspective and valuable encouragement. Surround yourself with people who believe in your abilities.