Women support women

This Women’s Month, we celebrate our country’s journey towards gender equality. We remember those who took the first steps to the Union Building in 1956 and honour those who inspire us daily by initiating change and uplifting women within our society.

Women still have a long way to go in the fight for gender equality. In 2022 Women are still facing these issues: Women still earn less on average than men, workplace stigmas, underrepresented in leadership, domestic violence, sexual harassment, trafficking, and rape.

Aluta continua, meaning the struggle continues. As the majority of our board and shareholders are women, it is no surprise that the fight for freedom of choice, gender equality, freedom of movement, and freedom of speech, is essential to us and embedded within our culture. Our passion for protecting and supporting women resulted in us designing My Personal Lifeline, specifically designed to help women who are at their most vulnerable after a crime. My Personal Lifeline (MPLL) provides victims of crime immediate access to services and support through our dedicated 24-hour call centre. Examples of assistance offered include: ?

Domestic Violence Assistance

We will help you escape a bad situation and assist you with a personal exit strategy.

This service aims to get you to a safe place to prevent further intimidation or manipulation by your abuser. A new cell phone number and device with airtime, a place of safety and private investigators to help you with your case against the abuser.

Trauma and Assault Assistance

Our 24-hour helpline and trauma counsellors in your area are always available. We coordinate with local emergency services to provide counselling and onsite 24-hour emergency assistance.

Rape and HIV Assistance.

Confidential testing and treatment within the critical 72-hour window period and ongoing assistance.

Crime Victim Assistance

This service offers access to a cell phone, cash, hotel, and private investigators. Based on the actual loss suffered due to crimes such as hijacking, home invasion or mugging.

For more information about My Personal Lifeline, or if you want us to contact you, click https://mypersonallifeline.co.za/index.html ?to find out more.