Women In Sports, Neha’s podcast is elevating!

Increasing number of women excelling in the business of sports.

Talk about the role of communications in sports, women in sports, or a career in sports management, and I would say anything to do with the business of sports. The one name that comes to my mind is Neha Rastogi . She founded her own company, WordsWork, in 2009, specializing in sports, luxury, and corporate PR. We both began our careers with Genesis Burson-Marsteller in India; however, she continued with Burson-Marsteller in London.?

Neha has extensive experience managing public diplomacy efforts for the Embassy of the Netherlands – Foreign Investment Agency and the Embassy of France. She has also directed thought leadership campaigns for Thomson Reuters and the PHD Chamber of Commerce. Neha Mathur Rastogi particularly inspired me with her love and the ‘Women in Sports’ podcast series. I was truly delighted when she accepted my invitation to be the next Inspiring Women on DWI’s Inspiring Women Every Wednesday interviews. Read her full interview here!

One of the questions that confuses many is the close relationship between PR and digital marketing. To which Neha remarked, “As the communications industry evolves, the lines between PR and digital marketing are definitely getting blurred. There is an inherent symbiotic relation between the two; hence, it is wise to align both to build a holistic communications strategy.”?

The most critical aspect of news in social media is that it needs to be highly current and relevant. Beyond a particular shelf life, news loses relevance on social media very quickly compared to traditional mediums. Typically, when we post news on social media, a link back to the story if on a digital medium is suitable; a carousel of high-quality and legible print stories is also an excellent way to do a ‘media watch’ format post. We also do Linkbacks to the publication’s social media handles.?

Ms Prema Sagar has had a long-term influence on her life. Impressed by Ms Sagar’s ability to balance an incredible career with grace and dignity, and Mr Madan Bahal from Ad Factors for building such a formidable independent firm quietly and growing beyond global standards. Taking from this inspiration, Neha continues to do great work. Recently, she facilitated a collaboration between the talented Yashraj Mukhate a renowned social media content creator and Indian music producer, and Hockey India which is purely for a good cause. This partnership has resulted in an electrifying anthem that perfectly captures the spirit of our team.?

A true leader imparts knowledge and guides young minds into the profession they lead or master. “If you’re someone who enjoys a healthy balance between creativity and a corporate environment, PR could be the perfect career for you. In this industry, we value people with fortitude and a can-do attitude. While media knowledge, writing skills, and client management capabilities can be acquired, those with excellent people skills have a distinct advantage,” is her message to young individuals interested in joining PR as a profession.