Women on the Move - Weekly Edition - October 9th, 2022

Welcome to another edition of "Women on the Move." Here is the latest from this past week's articles and news events in the world of women in motorsports (or related).

~~~~~

(10/4/2022) Women's Sport - Your Next Sponsorship Investment?

On Tuesday, Two Circles , SportsPro and Visa put on an event to help brands better understand what positive impact an investment in women's sports sponsorship can bring, and give rights-holders a brand perspective on how to adapt their women's sponsorship propositions.

The expert panellists were:

?? Dominic Burns from TikTok

?? Olivia Hughes from Procter & Gamble

?? Annie Panter from Two Circles

?? Guy Martin from Visa speakers

Some of the takeaways from this (thanks to Rebecca Sowden ) included TikTok 's reasons for partnering with women's sport -

?? Diversify content (not just a ‘dancing’ platform but establish themselves in sports)

?? Reputational benefit & being associated with women’s sport & it’s journey

?? Financial through future brand partnerships like that of Nike & Tik Tok around Euros

?? As an entertainment platform with 55-60% of users being women, it’s important for users to be their authentic self so D&I is at the heart of that

?? Being a ‘Broadcaster’ and gaining access to content people crave (& sportswomen as amazing content creators)

~~~~~

(10/5-6/2022) Women with Drive II Summit

The 2nd annual Women with Drive II Summit, put on by Women in Motorsports North America , was a huge success according to the guests and participants. To get a sense of the topics and speakers presenting, check out the program from that event here -

~~~~~

(10/3/2022) Stephanie Moyer carries family legacy into ARCA Menards Series East

Here's a great article on an up-and-coming young lady, Stephanie Moyer , cutting her teeth in the ARCA Menards Series. [Credit: Brandon White / ARCARacing.com]

Check it out:

~~~~~

(10/3/2022) Interview: Beth Paretta on Spike's Car Radio

Check out an interview that Beth Paretta gave recently on the podcast Spike's Car Radio (Spike Feresten). One of the quotes from Beth included - "Now we have to work on our incremental growth on the competitive side because we do want to have top tens, we do want podiums, we do want to have wins." Give it a listen here -

~~~~~

(10/2/2022) My Season in Review: Michele Abbate Reflects on Trans Am National Tour Debut Season

Shift Up Now has been working with / supporting Michele Abbate in her racing on the Trans Am National Tour. Michele is an accomplished driver and has been working hard to succeed in Trans Am. Recently she wrote a piece about her first year on the Trans Am National Tour for Shift Up Now. And while you are at it, consider helping support drivers like Michele through partnering with or getting a membership to Shift Up Now.

Check it out:

~~~~~

(10/7/2022) Female racing drivers are also struggling to break through in Japan

This is a great article that sheds some light onto the racing scene in Japan. If you can bother to wade through the tremendous amount of gratuitous adverts, the article is well worth the read.

~~~~~

(10/7/2022) Women in Motorsport report from Kenya - Rally Racing

Check out this great interview about rally racing in Kenya, and the involvement of women in that sport.

~~~~~

(10/4/2022) Accelerate Her driver profile: Jennifer Jo Cobb

If you don't know Jennifer Jo Cobb , now here's your chance to get up to speed on who she is. She has been involved in stock car racing for a number of years and owns, runs and drivers her own NASCAR Camping World Series truck. She is an amazing example of success in and out of the race car (or truck).

~~~~~

Porsche Cars Australia content series: women at PCA

Here's an interesting look at the women involved with Porsche Cars Australia . Check it out -

~~~~~

(10/5/2022) “It would be a massive shame if we lost W Series” – Horner

This is an interesting perspective from Christian Horner CBE , Red Bull Team Principal, on the potential end of the W Series for this season. Read about his thoughts here:

~~~~~

(9/28/2022) Finding her own lane: Vancouver Island teen breaking barriers from behind the wheel

[Credit: scott stanfield ]

This is a great article about Nicole Havrda, a 16 year old training to compete in Formula 3 with her eyes on Formula 1. Check out this great article:

~~~~~