Women making brand history

Women’s History Month being in March is proving to be the best time to showcase the talents and accomplishments of women as the "Caitlin Clark effect" is coming to a pinnacle with the NCAA tournament soon to tip off.??

The past three years have seen Clark’s brand recognition rise and, love it or hate it, it is here to stay. Few people get to have this kind of influence on the future generation. The long-awaited spotlight has undeniably been tilted in the direction of women’s sports.

Whether you are a fan of Clark or not, there is no denying the impact that she has had on women’s college basketball. The carryover to the WNBA is already being recorded as Indiana Fever tickets are becoming a hot commodity, and she hasn’t even been officially drafted yet.?

Ticket prices have gone up 133% compared to last year’s sales. You can just imagine the merch that will follow after the draft becomes official. Clark already has a well-established product line with her given sponsors. The shirts, shoes and jerseys will fly off the shelves once the deals are inked.?

The Swift Bump

The sports and entertainment world is full of strong women who have become synonymous with their trade and have a real impact on the world around them. Just look at the attention the Swifties brought to American football this past season. Taylor Swift is a powerhouse brand.?

The buzz about the relationship between Swift and Travis Kelce, the Kansas City Chiefs’ star tight end, turned into dollar signs for Kelce’s swag. ESPN reported his jersey sales went up 400% in online sales. That is an astronomical effect from just one fan base.

There are plenty of examples of these women who ascended beyond themselves to become the brand that people want to emulate. From Oprah and Dolly Parton and now to Lizzo and Amanda Gorman, these women continue to prove women can change the world.?

Women Making History

It doesn’t need to be in entertainment. Consider how much love Queen Elizabeth II received throughout her historic reign over the United Kingdom. If you say the Notorious RBG, people in the legal and political world know what Ruth Bader Ginsburg did for women in that profession.?

Ginsburg spent her career pursuing her goals without apology and standing up for what she believed. It is for these reasons that her legacy extends past her death in 2020.?

Ginsburg may not have inked endorsement deals like Clark or Swift, but her admirers still seek out merch with her face and quotes. Websites like Etsy and Amazon still offer fresh RBG merch. So whether you agree with her or not, her impact cannot be denied. This is yet another example of how any influential woman can have an impact on the promotional products world.?

For ideas on how to make your merch soar like Caitlyn, sing like Taylor or stand up like Ruth, contact a Vernon team member. When choosing your next promo purchase, consider items from Women-Owned Brands to make your statement. Let’s get this journey started.