Women Entrepreneurship & Digital Empowerment in Gilgit-Baltistan (GB)

Gilgit-Baltistan (GB), a picturesque region in northern Pakistan, has seen a remarkable shift in recent years as women entrepreneurs leverage digital platforms to transform traditional business models. Digital empowerment is revolutionizing industries like handicrafts, tourism, and e-commerce, providing women with economic independence and visibility in national and global markets.

The Rise of Women Entrepreneurs in GB

Historically, women in GB faced challenges such as restricted mobility, lack of financial independence, and limited access to formal education. However, with the rise of digital technology and government-backed initiatives, more women are breaking barriers and stepping into entrepreneurship. Organizations like SheDev, Karakoram Area Development Organization (KADO), and Rupani Foundation have played a crucial role in providing training and mentorship programs.

Women-led startups in GB are focusing on various sectors, including handmade crafts, organic food production, and digital services. For instance, women-run businesses specializing in Hunza apricots, woolen garments, and gemstone jewelry are gaining international recognition through online marketplaces like Facebook, Instagram, and Daraz.pk.

Digital Empowerment: A Game Changer

Digital empowerment has provided women entrepreneurs in GB with tools to expand their businesses beyond local markets. The availability of digital literacy programs and e-commerce training has allowed women to use social media platforms effectively for marketing and sales.

• E-commerce & Online Stores: Many women have started online businesses using platforms such as Shopify, Daraz, and Etsy to sell handmade and locally sourced products.
• Freelancing & Remote Work: With access to online work platforms like Fiverr and Upwork, women are now providing services such as graphic design, content writing, and digital marketing.
• Social Media Marketing: Entrepreneurs are utilizing Facebook and Instagram ads to reach a wider audience, engaging potential customers through live sessions, product showcases, and influencer collaborations.
• Mobile Banking & Fintech: Easypaisa and JazzCash have made financial transactions seamless for women entrepreneurs, allowing them to operate businesses from their homes without needing a traditional bank account.

Government & NGO Initiatives Supporting Women in GB

Several initiatives are being undertaken to support women’s entrepreneurship in GB. Some of the key programs include:

• CIRCLE’s SheMeansBusiness: A Facebook-supported program providing digital literacy and financial training to women.
• Women Empowerment Centers (WECs): Government-backed training centers offering vocational and digital skills.
• GB Women Development Program: Focuses on providing interest-free loans to women-led startups.

These initiatives are equipping women with the necessary resources to scale their businesses while overcoming cultural and economic barriers.

Overcoming Challenges & The Road Ahead

Despite progress, women entrepreneurs in GB still face challenges such as poor internet connectivity, limited digital literacy, and conservative societal norms. To overcome these obstacles, stakeholders need to:

• Improve digital infrastructure in remote areas.
• Offer more training programs tailored to women’s needs.
• Provide access to micro-financing options.
• Encourage male allies to support women-led initiatives.

Women entrepreneurship and digital empowerment in GB are paving the way for a more inclusive and economically resilient region. With the continued support of digital tools, social media strategies, and government initiatives, women in GB have the potential to become key contributors to Pakistan’s economy. By fostering innovation and inclusivity, GB’s entrepreneurial ecosystem can serve as a model for other regions aiming to empower women through technology and business.

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Talha Haroon | Founder & Digital Director | [email protected]

Who am I? A seasoned expert with over 17 years of hands-on experience in guiding businesses through the intricate terrain of digital transformation. With a proven track record of driving innovation and delivering results, I'm dedicated to helping organizations harness the power of technology to thrive in today's digital landscape. You can Talk to me!

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