The Women Creating Disruption? at TBWA

A Dose of Disruption is your injection of inspiration. Here, you'll discover who we are.?

The latest campaigns, industry insights, and award-winning ideas from our disruptive minds – the very minds that help brands break through the noise and achieve remarkable results.

As TBWA's CEO, Troy Ruhanen , says:

"Our people are kind, fiercely creative, humble, and full of joy.”

“We’re also very disruptive, in the most positive of ways. We see the way others do things and we find the opportunities to do it differently. Not just for the sake of being different, but for impact.”

In this edition, we're celebrating the incredible women leading at TBWA. Their stories are a testament to the power of diverse perspectives and the kind of disruptive thinking that drives success.

We couldn’t agree with Troy more: “When you’re in the talent business, you make it your mission to find ways to work with and retain the very best talent. The talent you’re about to see here, is what it’s all about. These women are the best in the business. We’re all very proud of them.”

We invite you to spend some time with them – you will be equally as impressed.

Emily Wilcox appointed CEO of TBWA\Chiat\Day New York ??

We’re delighted to welcome Emily Wilcox to TBWA\Chiat\Day New York as CEO from April 3rd. Emily Wilcox will help create the conditions for Disruptive creativity while driving growth for TBWA\Chiat\Day NY and its brand partners.

Erin Riley , CEO, TBWA\Chiat\Day US says “Emily is new to Chiat, but she clearly has the heart of a Pirate, Disruption is in her soul. She believes in the power of creativity to unlock business advantage and has the taste, rigor, and unyielding energy to drive those outcomes.”

“Also, like me, she is wonderfully crazy enough to have three kids, so we understand each other as humans, moms, and ambitious professionals.”

TBWA thanks your younger self for International Women’s Day ??

To mark IWD 2024, TBWA celebrated the incredible women that shape our collective spirit. We invited women from around the world to share their remarkable journeys through life.?

We celebrated all versions of ourselves - young and old - that play a pivotal role in steering the TBWA ship. And we said thank you to the children who carved the path that led us here.?

Have you taken the time to say thank you to your younger self?

Be More Human with TBWA\Chiat\Day LA ???

Being more human is as much a part of our work as it is a part of our culture. Our humanity is why we reject business as usual. It’s how we see the conventions that need disrupting and build the visions that are worth our clients fighting for.

In the very first ‘Be More Human’ episode and to mark Women’s History Month, TBWA\Chiat\Day LA brought together a group of influential Pirate women for a riveting roundtable. They shared stories of their life experiences and of working as a woman in the wider advertising industry. They then discussed how these experiences have shaped their work today.

Watch a teaser clip HERE and keep your eyes peeled for the full conversation coming this week ??

HeimatTBWA\ launches the world’s most illegal beer ??

Imagine being told you can't do something simply because you’re a woman. Sadly, this reality exists in over one-third of countries worldwide.

Independent craft beer brand Muschicraft ("Pussy Power'' in English), in collaboration with HeimatTBWA\ , is confronting this issue head-on with "The Most Illegal Beer." This ale, brewed by women, symbolically breaks these outdated laws that exist in over 50 countries.

Sales of The Most Illegal Beer will raise money to support Women For Women International, a global organization that fights for gender equality.

TBWA\Group Singapore President featured in Vogue ?

TBWA\Group Singapore President’s Mandy Wong recently proved personal style and professional success go hand-in-hand. She was featured in Vogue Singapore where she and other trailblazers talked about their workplace style, go-to shopping haunts and how their occupations influence the way they dress.

Mandy says: “Being in the creative industry, I get to be more playful and unrestricted with my wardrobe, and it allows me to be individualistic and inspired.”

Find out more about Mandy’s impeccable style in the fashion feature.

TBWA\China’s executive creative director is a Woman to Watch ???

腾迈中国 ’s executive creative director Mo Chen has been named a ‘Woman to Watch’ by Campaign Asia-Pacific. Since joining the agency in 2015, her creative prowess has earned her numerous accolades, and Mo not only fosters a culture of high creative standards but acts as an inspiring mentor to her team.

Campaign Asia-Pacific says Mo’s “creative talent, agile mindset, and ability to lead diverse teams have propelled her to the top creative leadership role at the agency’s Shanghai office. Her accomplishments have not only elevated the agency's reputation, but have also made a significant impact on the creative landscape in China”.

We couldn’t have put it better ourselves.

TBWA\RAAD featured on Best Workplaces for Women List ???

We’re thrilled to share that TBWA\Raad has been named as one of Fast Company Middle East 's 2024 Best Workplaces for Women. The agency stood out for its dedication to promoting gender equality and empowerment within the workplace.

TBWA\RAAD CEO, Reda Raad says: “this acknowledgment underscores our unwavering commitment to empowering women within our organization, fostering a culture that is genuinely supportive, flexible, and equitable, where women feel represented, engaged, and empowered to thrive."

Congratulations pirates! Let's continue to champion inclusivity and empowerment. ??

Keep Disrupting ?

Ooo… You stayed to the very end. That’s so great.

The next Dose of Disruption is coming soon.

?If you want to know more about TBWA, drop us a message, and if you’re ready to disrupt your world? Come join us.