Women Consultants, Are You Pitching Yourselves As Podcast Guests?

Welcome to today's edition of the Seven Figure Consultant LinkedIn Newsletter for Women in Consulting.?Don't forget that you can get daily updates from Jessica in your LinkedIn news feed?by accessing her LinkedIn profile and hitting Follow .?She will be sharing insights and discussions through the week that she would love to hear your views on.

You’re going to have reacted to that headline in one of three ways:

1. You might have thought, ‘why would I’?
2. A shiver will have gone down your spine at the thought of being interviewed.
3. Or you put your hand up and said, yes, all the time.?

If you haven’t considered podcasts, either as a guest, or having your own show, then I hope to convince you that they are a great tool for you as a woman consultant. I’ve hosted my podcast for almost 2 years now and I love it. One of the pleasures is the wonderful female consultants I get to interview on the show.?

But it’s also a great way to let people get to know you and hear what you think about topics in your field of expertise. If you don’t want your own show, then you can still get the benefit of sharing your wisdom and personality as a guest. And before you ask, yes, being interviewed on a podcast can help you attract corporate clients.

We tend to think of corporate firms as being iron fortresses where no-one comes in or out, as if they are closed off from the rest of the world, like Willy Wonka’s Chocolate Factory. That’s simply not true though. Corporate organisations are made up of people who also have lives. These people might listen on their commute to work. If they are working from home, then they still have washing up to do, which is boring, or a dog to walk, and they want to listen to something while they are doing it.

Even in the busiest person’s day, there will be pockets of time. We forget that people in corporate roles, including very senior ones, often feel very isolated. They are under a huge amount of pressure to deliver certain things day in, day out. If you can position yourself as a support or trusted advisor for them, that’s instantly going to raise your standing. They are already listening to what you have to say.?

This week on the Seven Figure Consultant Podcast my guest is Jessica Rhodes, the leading expert on how to leverage podcast guesting for increased brand awareness, more leads and higher profits. She created the podcast booking industry in 2013 when she founded Interview Connections, the first and leading agency of its kind.

We discuss:

• How podcasts enable women to speak without travelling
• How you never know who is listening to a podcast interview with you
• What podcast listeners are looking for
• Starting your own podcast v. being a guest
• Whether to start small or head for the big name podcasts
• How to make your own podcast run smoothly

?? Head here to listen to this week's episode in full 088: Using Podcasts to Share Your Expertise

Let me know in the comments, what can you talk about easily for 30 minutes?

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To find out more about the work I do, visit?jessicafearnley.com ?or message me here on LinkedIn if you'd like to hear more about private coaching and how I can help you transition from booked up and burned out to THRIVING as the CEO of your 7 figure consulting business.