Women Consultants, Here’s a Different Way to Write Sales Copy

Welcome to the latest edition of the Seven Figure Consultant LinkedIn Newsletter.?Don't forget that you can get daily updates from Jessica in your LinkedIn news feed?by accessing her LinkedIn profile and hitting Follow .?She will be sharing insights and discussions through the week that she would love to hear your views on.

Have you ever been given advice about how to do something in your business and thought, ‘no, I don’t agree with that’?

One area my clients find this happening is copywriting. They’re told to tap into people’s fears and ask themselves what’s keeping them up at night. Why can’t they sleep? Or what do they wake up at 3am worrying about??

The first rule of sales copy is always given as using scarcity. But if you’ve followed me for a while, you’ll know that one of the things I teach is that we want to tap into abundance, not scarcity.?

We serve our audience by making our products available and by using good marketing to make them noticeable so people sign up for the thing that is going to help them and change their life.?Agitating pain points can be a useful thing if we do it responsibly. But if you're really tapping into big life fears and saying, that's going to happen to you, unless you do what I say, that is actually manipulation.?

One of the things my clients say the most often when we talk about copywriting and marketing, is, ‘I've seen it done this way and I don't want to do that’. And you don’t have to. You don’t have to spin stories of doom and use manipulation. You can choose to share a positive message instead.

My guest on the Seven Figure Consultant Podcast this week is best-selling, award-winning fiction and nonfiction author Michele PW. She is the author of 5 books in the "Love-Based Business" series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services.?

We talk about:

• Tapping into love-based emotions in copywriting instead of fear-based
• How to acknowledge your client’s situation in your sales copy without twisting the knife
• Using your clients’ words to create connection
• Buying and selling from a place of emotion
• How to get people to act

?? Head here to listen to this week's episode in full 099: Writing Sales Copy With Love

And let me know in the comments, how do you persuade your clients to buy from you without tapping into scarcity?

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To find out more about the work I do, visit?jessicafearnley.com ?or message me here on LinkedIn if you'd like to hear more about private coaching and how I can help you transition from booked up and burned out to THRIVING as the CEO of your 7 figure consulting business.