Women are at the center of the world right now, and we are here for all of it

??On Our Radar??

Trends we're monitoring – and you should keep your eye on.

???TYPESOFGIRLS x PHOTOSWIPE?

User?@umgabi?has been making lowkey “girl aesthetic” videos – basically just slideshows of “starter packs” (as previously seen on high-brow IG meme pages like @dietprada, @thefakerothko, @starterpacksofnyc).

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?? We noticed that her aesthetic videos consistently rack up views – the top three have 5.1M, 4M, and 2.5M views – with others consistently coming in around ~300-500k.

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The videos feature a collage of vibe-and-vibe-adjacent items grouped under a “type of girl”. Is this the #genz version of the Millenial Buzzfeed Quiz?

?? Barbie ? still being loud AF.

Now that the movie has dropped, the hype has subsided! Lol jk. Interestingly though, the trend dynamics have shifted somewhat now that people have seen the movie. Sounds – namely songs used in the #barbiemovie soundtrack – are popularly being used across a few different emerging trends since the premiere.?

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??Billie EIlish’s “What Was I Made For” sound is leading the charge at 512.K posts across various niche communities like #billietok, #guitartok, and #iceskating.

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???Using the “I’m Just Ken” sound (now featured in 41.3K videos,) users – and by users we really just mean bros – are reenacting Ryan Gosling’s ~song and dance number~.?

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…and our personal favorite is seeing the “Push” cover sound expose all the various iterations (sometimes partial) of the offensive #mojodojocasahouse spotted in the wild.?

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??Today’s Top Trend ??

NPC gets the bag – what's makeup got to do with it?

Last week, we noticed some rumblings going on around the NPC livestream trend. In case you forgot (or had better things to do with your life, that’s cool too) it involves #creators pretending to be #ai. Since our last newsletter, #npc discourse has metastasized – views have grown from 9.5B to 9.7B. And yes that’s B, as in BILLION.?

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#makeup and #fashion brands should be on high alert. NPC creators have been cashing in through virtual gifts sent to them by viewers – some of them reporting making upwards of $10K daily. The emerging power player is creator Pinkydoll – and with just under 1 million followers, she’s just announced the release of her new TikTok ?song in partnership with? Fashion Nova . Major. Slay.

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Of note –?makeup?is flawless in these videos; a style in and of itself. As we had predicted, tutorials around Pinkydoll makeup such as?“AI MAKEUP ASMR”?have started to appear, with?#makeuphack?joining the ranks of top hashtags surrounding the trend alongside the expected?#pinkydoll?and?#AI.

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?Eureka Moment?

Tech teams up to promote Women's World Cup.

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The #womensworldcup is in full swing, and it’s all eyes on driving digital engagement through inspiring inclusive sports culture. With Gen Z continuing to hold brands accountable for making genuine and impactful choices, #bigtech is upping its game in support of promoting gender equity.?

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???Last month, a?WWC ad by a French telecom company?went viral – for using deep fakes to superimpose male players onto the bodies of women’s national team stars.?

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???Google announced?an adjustment to the Search function?that makes it easier to access info on women’s sports – “when search queries don't specify which team coverage the user is looking for, 谷歌 will choose responses based on relevant tournaments and events, or provide easy access to both women's and men's teams.”

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???TikTok and FIFA?have launched a first-of-its-kind partnership, which will provide exclusive access to behind-the-scenes tournament content and coverage. The partnership will also include an official FIFA Women's World Cup 2023? Hub that lets viewers keep tabs on scores and schedules, plus features real-deal broadcasters, teams and players.?

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The digital boost in engagement on #tiktok has made an unprecedented positive impact on in-person interest in women’s soccer –?#womensfootball has?amassed over 3.7B views.?

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And hey – as a female-founded, mom-led company – we love to see it.

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Have a question or topic you'd like us to discuss in a future edition? Have a different hot take? Comment below or reach out to us!

About Us

@ViralMoment uses AI to analyze user-generated content on social video platforms from TikTok to YouTube Shorts: your crystal ball for short-form social media trends.?

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