Wolf & Shepherd takes huge strides with a fully optimized email marketing strategy that produced a 20% increase in open rates.
Avex E-commerce
We’re a digital agency building & optimizing eCommerce experiences that bridge the gap between culture & business value.
Wolf & Shepherd is a men’s shoe company designed for professionals seeking both style and comfort. Combining athletic innovations with timeless designs, they promise footwear that’s crafted to perform— day in and day out. In 2021, a new initiative took form to hit the ground running by utilizing intuitive A/B testing to yield more calculated email decisions.
The solution
To develop a deeper understanding of Wolf & Shepherd's audience and perpetuate the brand’s individual tone. Avex began by implementing segmented email campaigns geared at bolstering open rates and removing unengaged contacts.
A/B testing was key in allowing for a more in-depth understanding of who Wolf & Shepherd's customers were and what they responded to. Personalization, specificity of descriptions, and character length of subject lines were measured against one another to determine the most effective results.
+20% Increase in Open Rate
+41% Click Rate Increase
+88% Increase in Attribution
Concise Copywriting
Bold copy messaging that aligns with the brand's tone of voice cultivated an increase in sales.
Design Elements
Eye-catching creative designs were configured for all mobile devices to ensure a cohesive experience.
Innovative Templates
Easy-flow templates fostered far-reaching awareness of the footwear brand.
40% Revenue Increase YOY
Our optimizations and deliberate messaging strategies for Wolf & Shepherd led to a 40% increase year-over-year in revenue and a 20% increase in email open rate.
"We really enjoyed working with Avex during our site redesign process and now email marketing. Our main objectives were to improve conversions. I highly recommend their team to any brand looking to increase their eCommerce sales!"
- Hope Schneider - Wolf & Shepherd
Avex is a Klaviyo Email Marketing Agency that helps brands create emails that convert. Get in touch and let's discuss your retention marketing strategy.