"Woke": Finalist for the Word of the Year by the Royal Spanish Academy

In recent years, the word "woke" has gained significant traction in our language, emerging as a concept that transcends its literal meaning of "awake" ???. Originally, this term described individuals who were alert to racism and social injustices. Over time, however, its meaning has expanded to encompass a broader awareness of inequalities and societal challenges. This word has become internationalized and was recently a finalist for the Word of the Year 2024 at RAE (Real Academia Espa?ola) .

But what happens when we take this term to a more personal level? What does it mean to "wake up" to our own challenges and problems? ??

The Root of the Problem: The Starting Point for Every Solution ??

We live in a fast-paced world, filled with distractions and noise. Often, we face problems and attempt to solve them without stopping to analyze their true origin. The concept of "woke" encourages consciousness and attentiveness to social issues. In our personal lives, we need to cultivate that same ability to awaken to the root of our problems.

Addressing a problem isn’t just about reacting to its symptoms; it’s about diving deep to fully understand it. This requires courage, introspection, and, most importantly, the willingness to challenge our own assumptions. It means pausing, observing closely, and asking ourselves uncomfortable but necessary questions. It requires a conscious awakening—a readiness to see beyond the surface and work from the ground up.

The Power of Conscious Solutions

When we understand a problem at its root, the solutions we create not only become more effective but also leave a lasting impact. This principle applies to personal challenges, as well as organizational and societal ones. Though this process may not be quick or easy, it holds the potential to transform how we approach life entirely. ?

Now more than ever, the world needs individuals and leaders who dare to wake up—those who pause to look beyond the symptoms and question the "why" behind every problem. This awakening not only helps us find better solutions but also allows us to grow as individuals, families, organizations, and societies.

Only when we see clearly can we act with purpose and build solutions that truly transform our lives and the lives of those around us.??