Wk 27: Tony's Recruitment Process – R.G.E. and Conversion Rates!
Pete O'Keeffe
Ensuring Construction Owners, make even more ??????, Leadership sales specialist ensuring teams exceed sales targets, ?????? 0n-line business programs, ?????? I'm a passionate Kiwi ???????? who loves rugby.????
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Unlocking the Secrets to Sustainable Success in Your Construction Business
You’ve built a successful construction business, and with that comes the thrill of pushing boundaries, testing your limits, and seeing just how far you can go. There’s immense satisfaction in what you’ve achieved so far—turning your vision into reality, watching your projects take shape, and creating something tangible from your hard work.
But now, as your business grows, so do the demands on your time. Days have become longer, and nights seem shorter. Your personal life and family time are slipping away, buried beneath the weight of daily operations, staffing issues, and constant demands. While revenue might be stable, profit margins are shrinking, and the overwhelming stress of keeping everything afloat is starting to take its toll.
The truth is, the strategies and tools that got you here may no longer be enough to take you where you want to go. The same approaches that fueled your initial success could be costing you more than you realize—in time, in stress, in chaos, and perhaps most importantly, in the strain they place on your relationships.
It’s time for a new approach. You need a system that allows you to grow your business without burning out—a method that ensures sustainable success, greater profitability, and gives you your life back.
That’s where my Leadership Newsletter comes in. Each week, I introduce simple yet powerful tools and strategies designed specifically to help you build your business systematically and profitably—without sacrificing your personal life in the process. You’ll learn how to streamline operations, get off-site more often, reclaim your time, and see more daylight than midnight hours.
You’ll be able to:
?? Boost Your Profits by 61% within 12 weeks
? Take More Time Off-Site within 5 weeks
?? Drive Sustainable Growth
Backed by solid research from fields like NLP, neuroscience, psychology, and physiology, my newsletter covers the three pillars of great leadership:
Each edition follows the journey of “Tony,” my fictional construction business owner who faces real-world challenges just like you. Through Tony’s story, I explore the pitfalls, setbacks, and victories that every business owner encounters. His challenges might mirror some of the obstacles you're dealing with right now—and his successes can be yours too.
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Ready to transform the way you lead your business? Sign up today and discover the tools that will help you grow with less stress, more profit, and more time for what really matters.
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Wk 27:? Tony's Recruitment Process – R.G.E. and Conversion Rates!
Tom and Dave had nailed their KPIs. They knew exactly what was expected of them. But now, they faced the real test—turning potential leads into high-paying, loyal clients. The challenge? Mastering the scripts, embedding the ‘Profit Chain,’ and unleashing the full force of the R.G.E. – Revenue Growth Accelerator.
This was the missing link between ‘just making sales’ and building a machine that churns out consistent, repeat revenue.
Jayne was relentless in driving the message home: Conversion rate is KING. It wasn’t just another number; it was the heartbeat of their entire sales operation. And their golden benchmark? A 77% conversion rate. Nothing less. That was the number that transformed their pipeline from ‘potential’ to ‘profit.’
The R.G.E. (Revenue Growth Excelerator) wasn’t just a tracker—it was their crystal ball. It showed them exactly where invoicing stood against sales, giving them real-time visibility over their progress. If they were ahead of target, great! They could keep the momentum rolling. But if they were behind? There was no waiting, no guessing. Tony and Jayne had the insights to pinpoint the roadblocks, rip them out, and keep the machine running at full speed.
This is the kind of precision and power that separates the average from the elite. And this is exactly what I do— help construction business owners build a predictable, scalable, and wildly profitable operation.
Time is money. Your business deserves to thrive NOW, not someday. Let’s make it happen together.
Call or WhatsApp me NOW: +44 7468 339 450.
Don’t wait. The right action today could transform your business forever.??
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Success in the construction industry isn’t just about working harder; it’s about working smarter. The road ahead may be challenging, but with the right mindset, a creative approach, and a well-defined strategy, it’s a journey that leads to incredible rewards.
If you recognize yourself in Tony’s story and are ready to transform your business—whether it’s tightening operations, reducing costs, or optimizing project timelines—let’s talk. Book a call with me today, and let’s see how I can help you create a more efficient and profitable future for your construction business.
You’ll be able to:
?? Boost Your Profits by 61% within 12 weeks
? Take More Time Off-Site within 5 weeks
?? Drive Sustainable Growth
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Contact me:
Together, we can identify your weak links and build a business that not only survives—but thrives for years to come.
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What are the numbers in your business s that you need to keep track of so you know if you’re on Target or not?
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I’m Pete O’Keeffe – The Peak Performance Business Construction Coaching Specialist.
I’ve run my own businesses and along with my wife Janelle, we coach and mentor Construction Business owners in the UK, USA, and New Zealand.??
We Coach Across Continents.
We are currently driving home – Overland – to NZ.?? Our journey kicked off in April 2024 and we expect to be home possibly the end of 2025.? However, the allure of new places keeps us turning left or right, adding unexpected detours and extending our adventure.??? What makes this odyssey possible? We’ve structured our business in a way that allows us to Coach Across Continents. That’s right—we’re able to coach our clients from wherever we are, whether we’re overlooking mountain ranges, exploring hidden beaches, or navigating bustling city streets
If you’re ready to advance your business please watch this quick video (2:40) on how I can help you and your business….
I’m the creator of the “7 Step Business Growth Roadmap” my system to help you fast-track your business to make even more money, have more time freedom, and have a business that can effectively work without you.
Take my free test to see where your business rates…
I am the author of “Family Matters, So Does Business.? 5 Ways To Keep Your Family & Business Flying.”? ?It was a #1 best seller on Amazon in March 2020.? Order your copy here.
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P.S. If you have missed the previous 26 parts of Tony’s story then you can find them in the features section of my LinkedIn profile https://www.dhirubhai.net/in/pete-okeeffe-business-leadership-training/
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