Wix Review — Understanding its Key Pros and Cons
Style Factory
E-commerce, web design and digital marketing advice and resources for growing businesses.
Wix is one of the most popular website builders available today, known for its ease of use, affordability, and a wide range of features.
But is it right for you?
In this short Wix review, I’m going to break down the key pros and cons of the platform, giving you 5 key reasons to use Wix, and 5 key reasons to avoid it.
Let’s dive in with a look at the 5 key reasons to use Wix.
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The advantages of using Wix
1.?You can use Wix entirely for free
Unlike a lot of competing website building tools, Wix can be used for free indefinitely.
Now to be fair, the Wix free plan is pretty basic — you can’t sell products with it, it doesn't let you make use of a custom domain name and it places Wix ads prominently on your site.
But it does nonetheless let you build a simple online presence for free, and gives you an easy way to try the platform out.
2. A huge number of templates is available for Wix
When you create a website with hosted? solutions like Wix, you typically use a predesigned template or ‘theme’ as the starting point for your design.
The good news is that Wix gives you far more templates to choose from than most other website builders. There are over 800 templates available from Wix, which is significantly more than the number provided by key competitors Shopify, Squarespace and BigCommerce.
3.?Wix gives you a good range of ecommerce features
Although Wix started life as a website building tool rather than a dedicated ecommerce platform, its ecommerce feature set has grown considerably over the past few years and it now gives website owners a pretty good set of tools for selling online —?and at a competitive price point too.
You can use Wix with a wide range of payment gateways; it lets you display product prices in multiple currencies; it has a good abandoned cart saving tool; and it facilitates dropshipping.
4. Wix gives you free email marketing tools
If you want to promote your business effectively, you’re going to need an email marketing tool.?
The good news is that Wix gives you one for free — you can send 200 email newsletters every month for free as part of your Wix subscription.?
If you need to send more email campaigns, you can upgrade to one of Wix’s reasonably priced paid email marketing plans.
5. Wix lets you translate your site into over 100 languages
Unlike several key competing platforms, which either charge you extra to translate your website, or don’t offer the option to do so, Wix lets you translate your website into over 100 languages.
You just add the free ‘Wix Multilingual’ app to create different language versions of your website.
Ok, so those are the 5 key reasons we think that you might like Wix.
If you'd like to try Wix out yourself, you can do so here.
But why might you want to avoid it?
The disadvantages of using Wix
1. Wix doesn’t use responsive design
Websites that use responsive design automatically resize themselves to suit the device they’re being viewed on —?mobile, tablet or desktop. Responsive design makes building websites easier, because you are only dealing with one version of your site. It is also encouraged by Google, and sites using it can receive preferential treatment in search results.
Now, although Wix lets you create mobile friendly sites easily enough, they’re not truly responsive.
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In Wix, you’re dealing with two different versions of your site —?a desktop one and a mobile one. This means that you’ll always have to check that both designs are working properly.
It would be better —?as is the case with other platforms like Squarespace and Shopify, if Wix used responsive templates.
2. Multi-currency features could be better
Although displaying product prices in multiple currencies is possible in Wix, it doesn’t facilitate full multi-currency checkout. This means that although your store visitors will see the prices of your products in their own currency when browsing your store, when it comes to actually buying them, the prices will be displayed in the store’s default currency. This can cause confusion and more abandoned carts.
So if international selling is important to you, there are better solutions available, especially Shopify.
3. You can’t switch templates once you’ve built a Wix website
You’ll have to tread very carefully when selecting a Wix template because after you’ve picked one, you can’t switch to another one.
Although you’ll be able to change the color scheme and typefaces of your Wix template, if you want to change your design in more radical ways using a different template, you’ll need to rebuild your entire website.
4. It’s not easy to export website content with Wix
It has to be said that the export options aren’t great in Wix.
Although you can export products from your Wix site, there’s no easy way to get pages and blog posts out of the system. This may cause headaches if you outgrow Wix and need to migrate to another platform down the line.
5. There are storage and bandwidth limits to consider
Unfortunately, all Wix plans place limits on file storage, with just 2GB of storage available on its entry-level 'Light' plan
So, if you are planning on using a lot of high quality photos and other media with large file sizes, you'll have to watch out for that.
Wix review conclusion
Overall, Wix is a well-rounded platform that offers excellent value for small businesses or individuals on a budget, allowing you to create a feature-rich website without breaking the bank.
Its strengths lie in its affordability, ease of use, and the wide range of built-in tools like ecommerce, email marketing, and appointment booking.
However, its lack of responsive design, difficulty in switching templates, and limited multi-currency support can be drawbacks, particularly for those seeking scalability or advanced features.
So if you need a quick, affordable solution with plenty of functionality, Wix is a great option, but professional online merchants or those with more complex needs may want to explore alternatives like Shopify or BigCommerce.
We hope you’ve enjoyed this short Wix review — but there’s lots more about the platform to discover. You’ll find a really in-depth review of Wix on the Style Factory website.
If you'd like to try Wix out yourself, you can do so here.
To get more ecommerce advice from Style Factory, download our free ecommerce toolkit here.
And if you have any questions about Wix, just leave them in the comments section. We read them all and will do our best to help.
Alternatives to Wix
There are lots of alternatives to Wix available, with key competitors including Shopify, WordPress and Squarespace. You can check out the below posts for more information about how they compare to Wix:
Wix video review
This article was written by Chris Singleton. Additional research by Matt Walsh.