Wix Pricing — Which Plan is Best for You?
Style Factory
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In this post, we cover the Wix pricing plans, discuss their key pros and cons, and help you decide the best one for your needs.
OK, let’s dive in.
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Core Wix features
On any Wix plan, you can expect a choice of a wide-range of professionally-designed templates; access to a content management system; a blogging tool; hosting; an email marketing tool; and some SEO features.
Some of these features have different limits depending on your subscription, however. I’ll highlight these as I discuss each Wix plan.
Now, there are five main Wix plans to consider:
There’s also an ‘Enterprise’ plan available, which is aimed at corporations needing more advanced features than the regular plans provide.
Let’s go through the specifics of these plans now, starting with Wix’s free one.
Wix’s free plan
Wix is a bit unusual amongst the leading website building platforms in that it offers users a completely free plan. There are two main catches with this, however.
First, websites built using the free plan feature very prominent advertising.
Second, you can’t use a custom domain with this plan — yoursitename[.]com, etc.
Additionally, the bandwidth and file storage limits are quite tight —?you can only make use of 1GB bandwidth, and 500MB storage. This makes the plan unsuitable for building sites that will be heavily visited, or host a lot of multimedia files.
Despite its limitations however, the Wix free plan can work very well in certain contexts. If you need to create a simple website for a birthday party, local event or anything else where there isn’t a budget for web design, then the Wix free plan offers a handy way to do this.
It also provides a very good way to try the platform out before committing to a paid-for plan.
?? You can access the Wix free plan here
Now, before we move on to discuss Wix's paid plans, I just want to highlight that the prices I’m going to mention throughout this article are all based on making an annual commitment to the platform. You can pay for Wix on a monthly basis instead, but expect a cost increase of between 13% to 22% if you do.
With that out of the way, let's take a look at Wix's cheapest paid plan next.
The Light plan
At $17 per month, the Light plan offers you the cheapest way to build a professional store with Wix.
In addition to the core Wix features, this plan also gives you a free domain name for your first year of service; 2GB file storage; unlimited bandwidth; the ability to work with 2 collaborators on your site; 24/7 customer support delivered by email, live chat or phone; and the option to add four data capture forms to your site.
All these features make the Wix Light plan suitable for users who want to create a simple but attractive personal website or portfolio, or a brochure site for a small business.
The main disadvantage of the plan is that it doesn’t facilitate ecommerce — this rules it out for building an online store.
And watch out for its 2GB storage limit — if you need to host a lot of images or videos on your site then the Wix Light plan may not be the best fit for you.
The Core plan
At $29 per month, the Core plan is the cheapest Wix subscription that lets you sell online.
Unlike the Light plan, it lets you use an online store builder that lets you sell up to 50,000 products on your site.
It also lets you sell subscriptions and memberships, and list your products on online marketplaces and social media channels.
It gives you more storage than the Light plan too —?50GB rather than 2GB.
It’s also better than the Light plan when it comes to teamwork, because it lets you work with five users rather than two.?
Other features you get on this plan but not on the cheaper ones include the option to use up to ten data capture forms, product ratings and reviews and access to a live chat tool.
In essence, this plan gives you most of what you'll need to sell online using your website — and you’ll find a link to it below:
?? You can try out the Wix 'Core' plan here
That said, there are a couple of key omissions that make it unsuitable for more professional merchants.
First, you won’t find any multi-currency features for international selling on this plan, and second, it doesn’t provide you with any automatic tax calculation tools. These missing features may lead to more professional sellers looking in the direction of the next plan up the Wix pricing ladder, ‘Wix Business’.
The Business plan
The key advantage of using the Business plan over the Core plan is that it unlocks a couple of important ecommerce features.
On this plan, you get access to automatic tax calculation, which is vital if you sell across multiple tax jurisdictions. And if you plan on selling internationally, you’ll appreciate the fact that the Business plan lets you display your product prices in multiple currencies.
These features make the Business plan a more solid ecommerce solution than the ‘Core’ plan, and if you’re interested in trying it out, just use this link for a free Wix trial.
This plan does, however, have some key limitations that you need to be aware of.
First, you can only process 100 automatic tax calculations per month with it. This won’t be enough for a lot of merchants.
Second, its dropshipping feature only lets you list 250 products.
And third, you can only display your product prices in 6 different currencies.
Some of these limitations may make you look more closely at the next plan on offer, the ‘Business Elite’ plan.
The Business Elite plan
The key differences between the Business Elite plan and ‘Business Unlimited’ boil down to limits for automated sales tax transactions, dropshipping and multi-currency features.
On the Business Elite plan, you get 500 automatic tax calculation transactions per month, rather than 100. You can also dropship up to 50,000 products per month using it.
This plan lets you display product prices in 11 different currencies. It’s also worth noting that the Business Elite plan is the only one that gives you an unlimited storage quota.
All this makes it by far the most professional Wix offering for ecommerce, and the best option for serious merchants.
The main downside of this plan is its price: at $159 per month, it’s significantly more expensive than some rival products — several of which offer the same or better ecommerce functionality at a much lower price point.
A key example here is Shopify — its ‘Basic’ plan, which costs just $39 per month, essentially gives you access to nearly all the ecommerce features provided by the Wix Business Elite plan. And when it comes to automatic tax calculation and multi-currency features, Shopify Basic is actually more powerful than the Business Elite plan.
If you'd like to try shopify out for yourself, you'll find a link to an extendable version of its free trial below:
Wix Enterprise
The Wix Enterprise plan is aimed at a more corporate audience than all the others discussed so far.
With Wix Enterprise, you have advanced controls over user settings, access to Wix code and APIs, an unlimited number of automatic tax calculations, advanced security features and enhanced customer support.
Unlike the other Wix plans, the Enterprise one doesn’t come with a fixed fee. You’ll need to contact Wix about it and negotiate a price.
Summing up
If you’re just interested in trying Wix out, or simply want to create a simple site for a family or community event, the free plan is the one to go for.
If you’re a small business that wants to showcase your services, but don’t need to sell products online, the ‘Light’ plan is the best option.
If you’re dipping your toes into selling online and don’t need much in the way of multi-currency or automatic tax calculation features, the ‘Core’ plan is a good choice.
If you want to build a dropshipping business with Wix, the ‘Business’ plan is probably the best starting point, because it lets you dropship up to 250 products per month at a reasonable price point. And it lets you perform some automatic tax calculations and currency conversions too.
If you’re a professional merchant in need of more sophisticated ecommerce features, the ‘Business Elite’ plan is by far the best option here. This is largely thanks to its considerably more generous limits on automatic tax calculations, dropshipping and the number of currencies you can display your product prices in.
Free Wix plan
Remember that if you’d like to try any Wix plan out, you can do so using our special free trial.
And if you’d like to learn more about Wix, do check out our in-depth and fully impartial Wix review on the Style Factory site.
Before you go, I'd also like to invite you to subscribe to our mailing list — when you do, you get access to our free ecommerce starter kit.
Finally, if you have any questions about Wix, just drop them in the comments. We read them all and will do our best to help.
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More Wix resources from Style Factory
This article was written by Chris Singleton. Additional research by Matt Walsh.