Without which capital even $200k on creating good UX can be wasted?
Serhii Huba ?
Expert in Monetization-Driven UX/UI for SaaS & Enterprise | Founder @Equal
Money isn’t the only capital needed for the successful creation of a product.
Besides money, a team, and energy, you also need expertise. Expertise in different areas helps a product owner build a product that is in demand and successful. To do this, a huge amount of knowledge and experience is required:
This list could go on forever. Expertise is built up over the years, and expecting that you can become an expert in all these areas is unrealistic. And you don’t need to be.
After all, you don't treat your illnesses on your own – you go to a doctor. When you build a house, you hire builders. You delegate to competent people. The same applies to creating a high-quality UX design: you need experienced specialists.
How do you know something is going wrong?
Without the necessary expertise, you might not recognize the warning signs indicating that your product is causing frustration for users. This anxiety doesn’t appear out of nowhere – it’s tied to the fact that you’re trying to solve problems without the right knowledge.
Here are the things that may cause you concern:
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Why do these symptoms arise?
These problems are a direct result of missing expertise and strategy. Here are a few reasons why this happens:
How to fix the situation?
Conclusion
If you start noticing the symptoms mentioned above, it’s a sign to reevaluate your strategy. Lack of expertise is one of the main reasons why even large budgets can be wasted.
It’s important to understand that a product isn’t just a set of features, but also a great user experience. Without expertise and UX strategy, you risk losing money, opportunities, and users, and your product may not solve the problems it was meant to address.