Without purpose, I suck

Without purpose, I suck

At the beginning of high school, essay-writing felt anxiety-inducing and laborious. I remember sitting there, reading the assignment, and doing my best to craft a text that would meet the teacher’s expectations.

A week later, I received my grade: D.

Then something changed. Instead of just trying to complete the assignment as instructed, I took my time. I read the task, thought about it, and read it again and again until something in that brief text resonated with me, something meaningful and important – even if it meant going outside of the scope of the assignment. Once I felt that connection, I started writing.

A week later, I received my grade: A.

From that day, to my surprise, writing suddenly became both easy and enjoyable. Argumentations, reviews, fiction… it all felt effortless. I still vividly remember writing an essay about a woman waiting at a bus stop—ten pages where she didn’t even move an inch; her thoughts just wandered as she observed her surroundings. Everything I wrote. Straight A’s.

This experience, trivial as it may seem, changed everything for me.

Yes, I fell in love with language and writing, but more importantly, I realized that if I find what is meaningful to me, what truly matters, regardless of the task, I’ll do it at least twice as well.

I realized that purpose can be the difference between failure and success.

Since then, understanding and defining the "why" of what I do has been absolutely central to me, both in my consultancy work and in the companies I’ve helped build.

What is the purpose? Why does this business or project exist? What difference are we supposed to make, and for whom?

In recent decades, my focus has been on making everyday life easier and more fun (17 years at inUse) and, lately, on helping the world’s designers to grow (3 years and counting at Ambition). Both purposes incredibly worthy and rewarding.

Without purpose – that "why" – I'm not even half as good as I can be. In fact, without purpose, I suck.

How about you? How important is your why? And, have you ever experienced something like I did when I discovered how important this is to me?

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Ken M?nsson

Copywriter, ID/UX Designer, Marketer & Engraver

7 个月

Took me some time to start reading these. Really like your intro, it's the exakt same starting point I had. One crappy essay after another - no fun at all. At one point I twisted an assignment to fit into something I actually wanted to say. Result... grade A. Loved languages and writing ever since, both privately and professionally. Same lesson learned, the same way; purpose or pure inspiration - both works, but without at least one of them... I suck too! But I want to add one thing... almost as important. After the inspiration and flow fades and it feels ready... it's not. The often boring after-editing is the hard work that actually makes it great. I think that's where most texts fails today... too time consuming for the economy of today.

Boris Kehr

In discovery mode. Looking for new opportunities to combine design, pedagogy and AI.

8 个月

I agree and disagree (kind of). When I join a company there needs to be a purpose, vision, a problem to solve. But I personally act on impulse. When my wife asks me why I did something I have no idea. I just did, tried it out, see what will happen. As long as the purpose can be something or hard to messure or define as curiosity, fun, exploration I can have it as a purpose. But hey, that's just me.

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Lisa F?rstberg

Freelance Atlassian Solution Architect (ACE)

9 个月

Evidently without purpose we all suck! A&R Medina ”Teal, Tillit & Transparans”

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Marita Goodwin

Registered Dental Hygienist

9 个月

I‘m sure you‘ve got a lot to bring?? Keep on writing????

Gabriel Svennerberg

Head of Design at Fortnox, author, speaker, founder of Boards on Fire

9 个月

I can definitely relate to the idea that having a purpose is the key to motivation. Without it, I'm aimless and don't really lean into the task at hand. Interesting and nice read Johan! ??

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