Be There Without Being There

Staffing shortages are everywhere. You need only to go into any store or restaurant to see the struggle firsthand as business owners stretch their limited staffs to do more and more, and service suffers as a result. And the problem of maintaining an adequate workforce isn't just affecting the retail industry. Every economic sector is working harder and harder just to keep enough employees to meet business demand.

In this environment, business owners don't even have enough bodies to spare to set up a booth at a job fair to take applications. Fortunately, targeted digital marketing strategies can help. Through a process known as "polygonning" or "geo-fencing", a marketer can draw a digital line around a job fair, capturing the ID's of the attendees' cell phones. From there, ads can be delivered to those identified phones, with information about your businesses' job opportunities. These ads can be linked to an online application, a page with job descriptions, a phone number to call, anything you want. It's the perfect way to communicate with job seekers through websites, apps and games that they access. And you won't have to staff a booth!

The same strategy can be applied to business expos, home shows, health fairs, and other multi-vendor events. Be there without being there. It's efficient, targeted and inexpensive.