WithMe: The Store of the Future

WithMe: The Store of the Future

WithMe's store at Santa Monica Place incorporates several innovative technologies to create a cutting-edge retail experience. Here’s a detailed look at each feature with related examples:

Mobile Store App

The app allows customers to scan items they are interested in and have them delivered to a mobile dressing room, enhancing convenience and reducing wait times.

A customer selects several clothing items on the app, which are then sent directly to their personalized dressing room, ready for them to try on.

Shoppers can use the app to check product availability and request different sizes or colors while trying on clothes without needing to leave the dressing room.

Interactive Mirrors

These mirrors enable customers to make purchases and request items without stepping out of the dressing room, making the shopping process seamless.

A customer tries on a dress and, using the mirror, orders matching accessories to be brought to the dressing room.

After trying on shoes, the customer decides to buy them and completes the purchase through the mirror interface, avoiding the checkout line.

Digital Displays

These screens provide detailed product information and can be used for checking out, streamlining the shopping experience.

A digital display near a rack of shirts shows information about the fabric, care instructions, and customer reviews.

A shopper uses a digital kiosk to scan and pay for items, bypassing traditional checkout counters.

Pixel Wall

This wall consists of movable digital screens that can be reconfigured to display merchandise in various ways, creating a dynamic store layout.

During a seasonal promotion, the pixel wall is adjusted to highlight a new collection, attracting customer attention.

The wall can be transformed to create a themed display, such as a holiday section, and then quickly changed back to the regular layout after the event.

Reactable

This table recommends complementary products when items are placed on it, helping customers discover new outfit combinations.

A customer places a blouse on the reactable, which then suggests matching skirts and accessories.

A pair of shoes on the table prompts recommendations for suitable handbags and belts, enhancing cross-selling opportunities.

Virtual Reality Lounge

Customers can use VR to design and customize clothing items digitally, offering a unique and interactive shopping experience.

A customer uses VR to create a custom jacket, choosing the fabric, color, and fit, and then orders it for home delivery.

Shoppers design their own sneakers in the VR lounge, visualizing how different styles and colors will look before making a purchase.

These innovations demonstrate WithMe's commitment to integrating advanced technology into retail, creating a personalized, efficient, and enjoyable shopping environment.