Within3's Insights Update | September 2024

In this issue:

?? Insights reporting in pharma: AI and effective insights management

?? The power of patient voices: how to strengthen patient-centricity

?? Expert insight: gaining leadership buy-in for AI initiatives

?? The three stages of insights implementation

??? Upcoming events with Medical Affairs Professional Society (MAPS), NEXT Pharma Summit, and Reuters Events Pharma.

You can always opt to get updates directly to your email inbox – subscribe here.

Insights reporting in pharma: AI and effective insights management

For medical affairs teams, insights reporting has become table stakes as a way to ensure companies remain compliant, competitive, and profitable. But much like the pharma industry itself, the process of insights reporting does not stand still.

Companies need to find new ways to stand out from – and get ahead of – their competitors.?In this article, we explore how AI is driving insights reporting to new heights as a component of a comprehensive insights management platform.?

Read more >>

The power of patient voices: how to strengthen patient-centricity

Gathering patient perspectives is a priority for the pharma industry, and for good reason – there’s plenty of data to suggest that centering patients and their experiences is much more than just noble ideals.

“We work really hard to incorporate the patient’s voice into everything we do. But often, the patient’s voice is filtered through a healthcare provider or another stakeholder. So it was extremely important to be able to hear directly from patients, without someone putting words in their mouth or changing the tone, as to what their experiences were.” – Within3 medical affairs client

Let’s examine how teams can add this strategic capability and break down a few barriers to better patient engagement.

Read more >>

Expert insight: gaining leadership buy-in for AI initiatives

Pharma leaders who want to be at the forefront of using AI have a delicate balancing act. Here is some expert advice on how to forge ahead without getting ahead of yourself:

1. Start with the most effective AI approach
2. Prioritize governance and privacy standards
3. Set realistic expectations
4. Make it about patient outcomes

Read more >>

The three stages of insights implementation

Insights management is going through a process of rapid maturation.

This article distills the latest MAPS and Within3 white paper to trace insights implementation through three distinct stages: The Age of Spreadsheets, The Age of Artificial Intelligence, and the Age of Generative AI.

Read more >>

Upcoming Events

Sept 20 — Medical Affairs Professional Society (MAPS) Webinar: Leveraging diverse data sources for more impactful insights analysis. Register Here >>

Oct 22-23 — NEXT Pharma Summit CX & AI, Vienna. Learn More >>

Oct 28-29 — Medical Affairs Professional Society (MAPS) Launch Excellence Masterclass, Boston. Learn More >>

Nov 4-5 — Reuters Events Pharma Customer Engagement, London. Learn More >>

Don't forget to subscribe, visit our website, follow us here or on X, and let us know what you'd like to hear more about in future issues. Tell us in the comments!