Within3's Insights Update | October 2024

In this issue:

?? How do you know if your strategy is working?

?? Webinar recap: challenging the insights illusion

??? Scaling the mountain of insights implementation

?? Insights management: going under the hood

??? Upcoming events with Medical Affairs Professional Society (MAPS), NEXT Pharma Summit, and Reuters Events Pharma.

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How do you know if your strategy is working?

The Within3 insights management platform transforms your siloed data into real-time, actionable insights giving you a complete market view. Learn how in under 2 minutes by watching this exclusive first-look video.

Watch now >>

Webinar recap: challenging the insights illusion

Information overload is real.

Across pharma companies, from medical affairs to commercial and beyond, teams grapple with an overwhelming influx of information. This data deluge, coming from disparate sources, resides in different repositories across the organization. As a result, teams struggle to identify the crucial insights needed to make the best, most strategic decisions.

“Our understanding of insights is becoming more nuanced—not necessarily because the insights themselves are revolutionary, but because of how we engage with them,” said Justin Molavi, Director, Commercial Strategy & Insights at Genentech. “It’s about building the capability to measure, experiment, and distinguish valuable insights from noise, driving decisions that go beyond just ROI or drug sales to truly impact behavior and strategy.”

Learn how to move beyond dashboards and data overload from your peers at Pfizer, Genentech, and AstraZeneca.?

Access here >>

Scaling the mountain of insights implementation

In life science, adopting a new technology or process can feel like scaling a mountain. We’ve identified four stages on what we call the ‘mountain’ of insights implementation:

• Base Camp:?A general knowledge of medical insights.
• Camp 2:?Manual, spreadsheet-based insights reporting.
• Camp 3:?Insights reporting supported by AI dashboards.
• The Summit:?Generative AI-powered insights reporting.

Our latest infographic shows how organizations are reaching the summit of insights implementation, as well as advice for those who wish to follow.

Show me >>

Insights management: going under the hood

Our insights management platform uses generative AI to support the insights reporting process—but how does it work? With the help of Within3 CEO Lance Hill, we go ‘under the hood’ to explain why the third generation of insights implementation is so transformative.

Read more >>

Upcoming Events

Oct 22-23 — NEXT Pharma Summit CX & AI, Vienna. Learn More >>

Oct 28-29 — Medical Affairs Professional Society (MAPS) Launch Excellence Masterclass, Boston. Learn More >>

Nov 4-5 — Reuters Events Pharma Customer Engagement, London. Learn More >>

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