Wit + Wisdom | February 21 | How to make us feel things

How to make us feel things

The SNL 50th anniversary special was like a nostalgia bomb and a brand flex rolled into one. NBCU leaned into iconic throwbacks, viral moments, and multi-platform synergy that had audiences laughing, crying (me, I was sobbing), and tuning in en masse. With Gen Z viewership up 8%, the strategy was clear: tap into decades of cultural relevance while creating fresh buzz.? Half a century later, SNL proved two things: 1) It’s still the cultural moment, and 2) Ugly crying over a sketch show is totally valid.?

Dove went there…

Dove ditched its usual tear-jerking ads and went straight for the ick. Teaming up with Ryan Reynolds’ Maximum Effort, the brand’s new ad leaned into the internet’s least favorite word - moist- to promote its body wash, featuring a jingle, a bottle mascot named Mrs. Moist (yes, really), and a focus group spiraling on camera. Cringe or genius? Either way, you’re thinking about the word moist right now. Sorry.

Spreadsheets and stand-up

In a world where PowerPoint presentations reign supreme, companies are now enlisting improv comedians to inject spontaneity into their boardrooms according to the NYT. These jesters of the corporate realm transform mundane meetings into unscripted performances, turning "synergy" into a punchline. While some employees embrace the levity, others wonder if their quarterly reports are the new stand-up material. Either way, the office water cooler has never been more entertaining.

Pepper Pick

Besties, spring is coming. If you’re looking for some cleanout inspo, check out our gal Vanesa for some tips and get scrubbin’ away! ????