Wishing You a Prosperous 2023

Here we are, 3rd January 2023. Back to work and ready for the challenge ahead, new goals, targets to achieve, employees to manage and customers to delight.

Many organisations and businesses face similar challenges and in readiness for the year, we have listed below some of the customer, employee and stakeholder-facing challenges we hear, and provide research solutions to help our clients through them.

Here are some of the questions that are frequently put to us – if you have a requirement you would like research to support or to discuss a project for 2023, drop an email to us here?- [email protected]

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We want to lower our staff turnover and retain our talent - how will research help us?

Research Solution:

High staff turnover eats away at profitability and brand reputation. We recommend company-wide?surveys are undertaken at least annually. Our unique methodology will uncover how employees emotionally connect with their employer, what the ideal emotional signature looks like and what the current signature feels like. This provides a clear roadmap of the emotional territories and improvement areas required to align them with the ideal. This enables employee communication in tone and voice which aligns with employee emotion and to implement actions which align with the ideal requirements of employees.

This approach is shared in our White Paper here and presents the new insights we collected from a survey of 1000 employees. We show that staff loyalty goes beyond pay.

More information about our unique employee research solutions can be found here:

Case studies can be viewed here:

We would like to understand why customer enquiries aren’t converting into sales?

Research Solution:

Sales conversion can be impacted by disruptive and aggressive competitors, demanding customer needs and constantly changing business conditions A tailored customer survey will provide understanding of why sales aren’t converting, how customers are making decisions, what your customers want, and the expected values they associate both with your company and your competitors.

Discovering your customers real purchase motivations and values then allows us to test which service features you provide by different channels, for example in-person, over the phone and online. We can prioritise those that are working or not working and the improvement actions needed to perfect your customer experience.

Read how Maru customer satisfaction research helped our client create a compelling business customer experience:

How can we improve our brand loyalty?

Research Solution:

A brand is a series of interrelated components made of characteristics and attributes, benefits, values and personality and essence. Understanding brand loyalty requires understand and measuring of these components in terms of how they feature in the customer’s requirement of value their ideals, how does the customer emotionally connect? Where there is a misalignment of values, customers are less likely to want to interact with that brand.

Our?brand emotion research identifies the customer ideal emotion when interacting with or choosing a brand, and how well they feature currently - the actual. It also identifies which brand features you need to promote, and which need more attention.

Our reporting provides a roadmap of actions to take prioritised according to market needs.

Our case study below shares how Maru brand emotion research helped our client to build on their brand strengths and stretch to new areas supporting brand attraction and loyalty.

We hope you found this interesting and helpful. If you have any questions do message me through linked in or [email protected]

Thank you.