?? Wishing You a Happy New Year and a Revolutionary Video Strategy in 2025!
2025?! Sounds make believe to me, like a sci-fi movie. I remember back in 2010 when I started my first newsletter, where I helped connect companies with opportunities for those who are unemployed. I thought 2020 was so far away, but here we are, 5 years later.
As 2024 draws to a close, I’d like to take a moment to wish you a New Year filled with innovation, growth, and success. This is the perfect time to reflect on where we’ve been and where we’re headed.
The Content Revolution is Just Beginning!
2024 validated predictions we've held since Qortex's inception: consumer privacy is a top priority, CTV is expanding rapidly, interactive video has become essential, and AI dominates the conversation.
Looking ahead to 2025, we foresee the influence of content taking center stage. We've moved beyond "content is king" and the "made-for-advertising" era. Now, we're on the verge of proving what we've always believed: the connection between video content and advertising performance at scale is measurable, and it matters.
Generative AI will spark an explosion of video content—rising from 17,000 years' worth today to 100,000 years by 2025. With this flood of content, advertisers will urgently need tools to identify top-performing media and filter out irrelevant noise. Today’s solutions are falling behind, as our research shows current brand safety tools misclassify video content nearly 90% of the time.
The future of advertising lies not in audience targeting—now a commodity—but in engineering predictable outcomes through AI-driven insights into the relationship between content and audience behavior. Companies like Meta, which invested $30B in R&D in 2023, are growing their advertising businesses not by knowing their audiences better but by mastering how to compel action through content and AI at scale.
By 2030, we believe the golden age of content will be well underway, fueled by tools that unlock its true potential. The question isn’t if we’ll be right—it’s how much the industry will evolve with us.
For more, here are the Top 3 blog posts from 2024:
1) CTV: How the market will be transformed in 2025 - LINK
2) How to garner consumer insights from video - LINK
3) How AI is changing targeting and placement of ads - LINK
Here’s to a successful 2025. Ready to revolutionize your video strategy? Let’s start a conversation.
Talk soon, Zack Rosenberg Get in Touch about engineering outcomes from video!
What's New at Qortex
?
领英推荐
The Qortex Partner Network brings together industry leaders like Brightcove, Magnite, Prebid, Zype, and Amazon to elevate your video data strategy. Whether you’re looking to enhance content delivery, optimize programmatic advertising, or seamlessly integrate advanced analytics, our partnerships provide the tools and expertise to help you succeed.
?
By partnering with us, you gain access to solutions tailored for today’s streaming-first landscape—boosting your ability to deliver contextual, high-impact video experiences.
?
If you’re interested in partnering with Qortex or leveraging one of our partnerships to transform your video strategy, we’d love to hear from you. Reach out today to explore the possibilities.
The State of Video Publishing
?
The State of Publisher Video Strategies, had a few additional insights into how publishers are navigating the complex balance between monetization and user experience.
?
Some highlights:
CTV Ad Turning Point
?
Connected TV (CTV) advertising is at a turning point, with U.S. streaming ad revenue reaching $3.8 billion in Q3 2024, a 50% year-over-year increase. This growth is fueled by trends like the rise of ad-supported streaming tiers and live sports moving to digital platforms. However, outdated ad formats and unfilled slots continue to frustrate viewers. Innovations such as seamlessly integrated, contextual ads are beginning to address these challenges by improving user experience and maximizing underutilized inventory. With U.S. CTV ad spending projected to hit $27.47 billion by 2025, advertisers have an unparalleled opportunity to leverage advanced targeting, real-time analytics, and premium inventory to connect with increasingly engaged audiences.