Wish you all a useful, a thruthful and a happy new year!
Ulrik Ibsen
Analysis - Acumen - Action @ Greater Copenhagen. Malm?, Lund, Helsinki, Uusimaa
Leaving behind a year where “fake news” has been the topic, one could hope that 2019 would also bring attention to other aspects of the information we share each day. Actually, I’m not sure if below story is completely true, but surely, I find it both good and useful:
In ancient Greece, Socrates was widely lauded for his wisdom. One day an acquaintance ran up to him excitedly and said, "Socrates, do you know what I just heard about one of your students?"
"Wait a moment," Socrates replied. "Before you tell me I'd like you to pass a little test. It's called the Test of Three."
"Before you talk to me about my student let's take a moment to test what you're going to say. The first test is Truth. Have you made absolutely sure that what you are about to tell me is true?"
No," the man said, "actually I just heard about It."
"All right," said Socrates. "So you don't really know if it's true or not. Now let's try the second test, the test of Goodness. Is what you are about to tell me about my student something good?"
"No, on the contrary..."
"So," Socrates continued, "you want to tell me something bad about him even though you're not certain it's true?"
The man shrugged, a little embarrassed.
Socrates continued. "You may still pass though, because there is a third test - the test of Usefulness. Is what you want to tell me about my student going to be useful to me?"
"No, not really."
"Well," concluded Socrates, "if what you want to tell me is neither True nor Good nor even Useful, why tell it to me at all?"
............
Obviosly truth should still play a dominant role in the stories we share, but could we aim for two of three, it wouldn’t hurt.
Happy new year!
I lige m?de
M. Sc. | Dip.EMC | Customer's brand co-operation and sales | Building long-term trust | Strategic know-how |Food Industry | International | Chain co-operations | Maker of the customer oriented operations
6 年Ulrik, I wish you and your family too!
Head of Demand Planning at Orkla Danmark
6 年Hej Ulrik, nyt?rsfors?t fra min side, m?des med de gode tidligere kollegaer. H?ber vi ses i 2019. ??Martin
Happy New Year Ulrik!
Head of Product Change Management @ Carlsberg Group | Transformation, Change and Strategy
6 年Happy New Year Ulrik