The Wisest Word I Know
Susan David, Ph.D.
Psychologist. Harvard Medical School. TED Speaker. Author of the #1 WSJ bestseller Emotional Agility. Co-Founder of Institute of Coaching.
Sawubona. I've written previously about my special affection for this greeting.
In South Africa, where I’m from, it’s the Zulu way of saying hello. The word itself is lovely, but it’s the meaning behind it that I find so powerful.
Literally translated, sawubona means,?“I see you, and by seeing you, I bring you into being.”?
Imagine being greeted like that every day—a bit more profound than your standard “good morning,” isn’t it? Sawubona validates. It lets the recipient know that they’re not just a roadblock on your trip to the coffee machine.?
Rather, it makes them feel seen as an individual, and it recognizes the power of that seeing. It is our relationships with one another—our mutual acknowledgments—that “bring us into being.”
This is a moving sentiment, and one that’s all too easy to overlook. I certainly know that I don’t always approach others with such a generosity of spirit. Whether in my work with organizations or as a mother, I’m often predisposed to pursue solutions as efficiently as possible.?
Has staff productivity declined over the past three quarters? Let’s find out why and make the necessary course corrections. Is my child suddenly dreading the school day? Let’s find a way to reconnect him with his education. Problems were meant to be solved, right?
Well, yes and no. Problem solving skills are necessary to both professional success and personal happiness, but sawubona reminds us to pause for a moment before leaping into action.
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Ours is a culture that prioritizes concrete plans and well-devised strategies. But when someone is dealing with a problem, it’s just as important to make sure they feel that they’ve been seen and their feelings honored. Sawubona opens up a space for this experience of connection and recognition.
Oftentimes, this space can itself facilitate problem solving. Let’s think about that business with the declining productivity. If we were to jump straight into solutions mode, we might immediately look at workflows or project turnaround times—the nuts and bolts of the situation.?
But a sawubona approach would start by offering employees a space to express their experiences and have them authentically heard. Perhaps the firing of a beloved colleague obliterated staff morale, and the leadership would do better to focus on reestablishing trust than on better project management software. This is the kind of truth that you’ll only discover if your team feels seen and heard.
Another important implication of sawubona is its recognition that not all problems are solvable. Maybe your child is dreading school because of a personality conflict with their teacher. Your kid craves order, and the teacher prefers a more freewheeling classroom environment.?
Such temperamental and philosophical differences are difficult to reconcile, but by offering your little one the space to discuss their frustrations and to be reassured that their feelings make sense, they might find that some of the edge has been taken off of their resentment. Not every new difficulty can or should be directly acted upon, and sawubona can make these issues easier to live with.
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1 年Susan David, Ph.D. your exploration of “Sawubona” and its significance resonates deeply. As a coach, I’ve witnessed the transformative power of truly ‘seeing’ others, both in professional environments and personal relationships. Taking a moment to validate someone’s experience can really pave the way for deeper understanding, meaningful connections and creative solutions. Thank you for sharing this profound insight!
Culture Transformation Specialist : I help leaders build thriving cultures through Human Sustainability, Psychological Safety and Engagement
3 年Sawubona Susan! I too grew up in South Africa in a missionary home, where Zulu was my first language, even before English. Thank you for sharing the true meaning of the greeting, and the social value that comes with it. Been loving your posts for a long time. Sala Gahle!
Sawubona, what a highly impactful meaningful greeting!
Self-Nurturing Advocate & Facilitator/Corporate Compliance Practitioner & Consultant - Help simplify Corporate Compliance matters /Podcaster/Foodie
3 年If everyone greets everyone with 'Sawubona', I cannot imagine how beautiful and acceptance this world is. Thank you Susan David, Ph.D. for reintroducing this word. ??
Surgical OT Scrub Technician Renal Transplant at Sindh Institute of Urology and Transplantation ( SIUT )
3 年Lovely !