Wiseboard Insights October '24

Long time no see! ??

This newsletter is different from the usual: I'll give you the key updates and then continue sharing valuable insights that I've gathered over the past six months.?

Let’s dive in!

?? Wiseboard Achievements

1. 52 companies became Wiseboard clients. Some of them enhance 6-8 domains with advisors simultaneously to stay ahead of competitors.
2. 4 case studies published, with 8 more in the works.
3. Received +6 reviews on Clutch.?
4. +29 new advisors joined Wiseboard, bringing our total to 264.
5. Published our first 2 articles about Account Management – stay tuned for more insights on our blog.

A big thank you to everyone who supports us and made these achievements possible!

?? New Expertise Unlocked (+6)

Each advisor brings their own expertise to our ecosystem. As well as companies - each one has its own request. Over the past 19 months, I've managed to standardize this expertise and requests into services with defined scopes and deliverables so companies can strengthen their processes and roll out initiatives.

I’m excited to share the latest additions to our service lineup (based on requests and brought expertise):

1. Key Account Expansion Planning

Identify growth and upsell opportunities within key accounts. Develop strategies for reaching additional stakeholders, regions, or business units to ensure sustainable account expansion. Invite domain experts in HealthCare, FinTech, IoT, and other fields to provide industry-specific insights.

2. Conference-Targeted Outbound

Roll out an outbound strategy for industry-specific conferences and roadshows. Identify key events, set up infrastructure and automation, and craft value offerings and communication strategies to maximize engagement and conversion.

3. Industry-Specific Market Research

Conduct thorough market research and CustDev to identify sub-segments and use cases within a specific industry. Provide actionable insights that guide service development, marketing, and sales efforts.

4. R&D Center Establishment outside Ukraine

Provide end-to-end guidance for setting up R&D centers, including decision-making on regional entry, market research, strategy development, and action planning. Includes governance, role definitions, and a first strategy team. (Covers LATAM, Mexico, Colombia, Chile, Poland, and other regions).

5. Quality over quantity SEO development

Help implement a quality-over-quantity content approach to drive organic traffic with relevant MQLs.

6. Lead generation outsourcing

Use an external team for A/B testing and validation. Test new hypotheses, ICPs, offerings, and innovative approaches without the need to build an internal lead generation team.

?? Available Talent for Hire

Some advisors and experts within the ecosystem are currently open to new career and project opportunities. This is your chance to attract top talent to your company!

1. CMO/CEO for fast-growing b2b/b2c products (EdTech, Marketplaces).
2. Head of Sales / VP Sales for outstaffing/outsourcing companies.
3. Head of Digital Marketing for b2b/b2c products or productized enterprise services).
4. Client Partner / Account Manager / Engagement Manager.
5. Seasoned Business Analyst with deep expertise in Salesforce.
6. Email deliverability expert to develop and maintain email infrastructure (up to 10k emails/daily)

Also, we have active recruiting pipelines for Sales, Account Management, Delivery Management, and Marketing roles.

Let me know if any of these opportunities resonate with you.

?? Worth Learning

Maryna Nikitchuk, a Sales advisor, mentions:

• The state of sales development 2024 report (by Orum)

Main outline:

Companies should add warm calling as an extra 2-3 steps to their sales cadence. As the results of outreach on LinkedIn and email are deteriorating due to the pricey policy, calls and voicemails are coming to the fore. And they work.?

Olha Semenyuk, HR advisor, mentions:

• IT Contracting salary guide in Poland 2024 (by Hays research)?
• IT salary report in Poland 2024 (by Hays research)

Main outline:

Despite economic challenges and a 2023 slowdown, investment interest remains strong, especially in cybersecurity, AI, and SAP, maintaining high salary rates for roles in data science, cybersecurity, and senior SAP. Businesses should factor this in when hiring or relocating talent from Ukraine to the region.

?? Tools to use

NetNunt — a sales automation tool + CRM.?

Finally, I’ve negotiated with NetHunt founders for our readers a 10% discount on any subscription plan during the year. (Use this promo code?MZUvLdUm?or ask the team to schedule a demo).

That's all for this month, and there is more to come next month. Share it with others who might benefit, if you found this newsletter helpful.

If you feel your business faces challenges or plans to grow this year – let’s jump on a call ; I’ll help you out.

?

Best wishes,

Artur, Founder & CEO at Wiseboard

Linkedin | Telegram | Facebook