Wisdom > Knowledge
Lisa Peyton
Senior AI & Experiential Marketing Strategist | Emerging Technology & Strategic Communications Professor | AI Content Creator | Media Psychologist
Many of my students are worried about AI taking their jobs and rendering their communications degree useless. And no wonder, the media is filled with reports and op-eds that put communications, marketing and PR on the list of knowledge workers that will be the most impacted.
As I've been struggling with a way to ease my students fears while not sugar-coating the situation, I was struck by a concept introduced to me during a spiritual gathering - the difference between knowledge and wisdom.
I'm a bit of word geek, so let's examine the definition of each:
Knowledge according to Webster's is 1) the fact or condition of knowing something with familiarity gained through experience or association and/or 2) acquaintance with or understanding of a science, art, or technique.
This perfectly describes AI. I have been calling the varying LLM's and AI platforms, 'The AI Machine' and I think a better moniker would be 'The AI Knowledge Machine.' AI is essentially a knowledge machine that can store, memorize, and analyze billions and billions of pieces of data. It's power lies in searching for and identifying predictable patterns. No human brain on earth can surpass it's ability to gather and share knowledge.
Wisdom, on the other hand, is defined as 1) the ability to discern inner qualities and relationships 2) good sense or judgement and 3) a wise attitude, belief, or course of action.
I think we can all agree that the AI Knowledge Machine (at least our current version) doesn't have the capability to bring good sense to the party. This is what distinguishes US from AI - Wisdom. Like it or not, we are on the hook to wisely use the knowledge we are being provided.
Marketing and communications professionals need to flex their ability to understand and build relationships - relationships with brands, relationships with media, relationships with the market, and most importantly relationships with each other. Marketing and communications professionals need to brush up on using good sense and judgement - incorporating wisdom before taking action. This is how we provide value to our profession and the world.
It's time all of us so-called 'knowledge workers' rebrand as 'wisdom workers'.
WE BRING THE WISDOM PEOPLE. WE BRING THE WISDOM.
Join the XR/AI Pub Crawl LIVE Friday April 19th at 12 noon PT
In April we're learning about how the sports industry is leveraging XR and AI to build fan engagement. Gen City Labs, a huge supporter of the pub crawl , has worked with global clients looking to build excitement and brand awareness at national sporting events. Mike Schaiman , Gen City CEO, will be on hand to provide an overview of the use of XR within the sports industry and share successful campaigns. Stop by LIVE and be sure to bring your enthusiasm and great questions! RSVP via LinkedIn for Zoom details.
Featured Friend of the XR Pub Crawl: Kelly Wade
I first heard of Kelly Wade , the marketing director of Florida’s Natural Growers , as my best friend and I were driving to the coast. We were discussing how I could get larger, national brands to work with my students in a campaigns class I was teaching at the University of Oregon. Billie said she know a woman who worked with Florida’s Natural orange juice – and I was like, “WHAT?! – That’s PERFECT!”. The rest is history was we say, Kelly was extremely receptive to the idea of working with my students and we had a blast crafting campaigns for the brand that would excite and engage Gen Z, several of which included immersive elements.
Since that time, Kelly has continued to support the pub crawl and attend our monthly events. She’s an amazingly gifted and dedicated marketer who sees the potential that XR and AI offer to our profession. I’m THRILLED to feature Kelly this month and appreciate her thoughtful answers to a few questions that will hopefully help you get to know more about her role and her perspective on XR and AI. Enjoy!
What is your area of expertise???
I’m a marketing/brand person.? My expertise is in CPG, including product and packaging development and management, pricing, marketing comms, consumer insights and advocacy.
Do you currently leverage XR and AI for marketing or do you plan to in the near future???
We don’t have any specific plans for XR and AI.? I think AI, especially, is becoming woven into a lot of our partners’ solutions, and I suspect if we dig into some of our work, it’s happening already.? For us, it will be about it driving value to the brand, ease of use, and affordability.?
Read the full post over on my blog at lisapeyton.com .
March Edition of the XR/AI Pub Crawl Now On-Demand
Watch this episode of the XR/AI Pub Crawl for MarComm for an SXSW brand experience 'show and tell' from Hustle's Jake Neske . HUGE thanks to Jake for stopping by the broadcast to provide his insider knowledge on how global, award-winning agencies are using XR and AI to help connect with their audiences.
About the XR/AI Pub Crawl for Marketing & Comms
The XR/AI Pub Crawl is a LIVE monthly community event for enterprise and corporate marketers and communications professionals looking to better understand immersive technologies. Myself, and other guest speakers discuss the latest XR marketing news, explore the latest immersive platforms and take a critical look at the work being done in the space today.
You can join our XR Pub Crawl LIVE the third Friday of each month at 12 noon PT via Zoom. Joining live allows you to experience the technology, ask questions, and build relationships with some of the most innovative marketers in the industry.
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7 个月Exciting insights on the future of AI and its impact on knowledge workers. ?? Lisa Peyton
Transformational Product Leader | Driving Data-Informed Innovation | Championing Agility for Customer-Centric Growth
7 个月Nice Lisa! It's about empowering your students to recognize and hone the skills that truly make them invaluable—wisdom, creativity, and empathy. Encouraging them to adopt the 'wisdom workers' identity reframes AI as a supportive tool for data management, freeing them to focus on the wisdom-centric elements of their roles. "We bring the wisdom" isn't just a statement—it's a powerful mantra to motivate them to make a meaningful impact in their fields.