Winterize your marketing strategy ??

1. Reflect on the past year

Take advantage of the holiday pause to review the performance of your marketing strategies this year. Unwrap your strengths, weaknesses, opportunities, and threats (commonly known as a SWOT analysis). Knowing what worked, what didn?t, and why, is the biggest gift a business could give itself

2. Set clear goal

Define your marketing objectives and goals for next year.

Great goals are SMART: specific, measurable, achievable, relevant, and time-bound. If you don?t have the right systems in place to track your progress, now?s the time to evaluate new tools. (To patch up any drafty marketing attribution gaps, try CallRail?s Call Tracking.)

3. Plan your budget

Make next year?s marketing budget and check it twice—particularly if you can reallocate dollars from low-performing strategies to high-performing ones. And when it comes to marketing channels (like paid search, social media, content, and more) be sure to align your efforts to your goals.

4. Audit your content

Great content marketing doesn?t always mean writing new articles. Grab a hot cocoa and cozy up with your blog to find reliably strong articles and older pieces that can be refreshed. Once you?ve identified the gaps in your current content, make a plan to fill them in.

5. Optimize your site for conversion

Fine-tune your site by analyzing user behavior and identifying any roadblocks that might keep a lead from signing up or checking out. From the landing page to the confirmation page, their journey should be smooth as a sleigh ride with clear CTAs and prominent forms. (For an easy way to build and track forms, try CallRail?s Form Tracking!)

6. Review your SEO

Conduct thorough keyword research, employing keyword spotting to identify trending strong keywords and deprioritizing ones that fell off over the past year. Ensure your site?s meta tags, headers, and copy accurately reflect your brand?s personality and are optimized for search engines.

7. Spread cheer with partnerships and collaborations

Fortifying your referral network is like building a snowball of success. Seek out like-minded businesses for strategic partnerships or rekindle relationships you?ve already built. Joint events or exclusive bundles are great ways to reach one anothers? audiences.

8. Find opportunities to delight

Listening to your customers (which is easier than ever thanks to CallRail?s AI-based Conversation Intelligence?) is the gift that keeps on giving. Pay close attention to feedback and preferences, then use this valuable insight to tailor communications and offers. For that extra sprinkle of magic, send heartfelt holiday greetings or exclusive deals!

Happy holidays, Your friends at CallRail ??