Winter Freezes #Retail Brands

Does this sound familiar?

"Well, I would like to go out, but it's too darn cold!" Or, "I'm not going out in that snowstorm, it's freezing out there!"

#WinterStorms positively affect some retail sectors and #brands, but mostly hurts the economy. Here is a snapshot:

• 27% of #Americans switched at least once to shop online vs. heading out to the mall or store this winter
• If #NYCretail get's hit with a storm, the impact totals $700 MM per day
• #Adobe estimates when people can't go to work, it contributes to $35 MM less per day in online sales. People love to shop at work and don't have time with #shovelingsnow and family around at home.

What #categories and #retailers grow from the pre-storm or storm?

1) #Groceries - gas, beer, spirits, wine, bread, milk, eggs,

2) #Gas - petroleum for cars and snowblowers, kerosene and gas for grills

3) #ConvenienceFoods (snacks) and #ConvenienceRetail

4) #winterboots and #wintercoats

5) #home improvement stores #HomeDepot and #Lowes for #rocksalt, shovels and #handwarmers and #gloves

Meanwhile, #home appliances and #cardealer sales slump temporarily. But the good news is there is a rebound shortly after as people have time to sit around and think about those new wheels or vertical washer and dryer they have been dying to buy :-)

#BlueFire can design a program for you to create demand and drive traffic through this #2015WinterRetail sales slump, both on and off line.

Call us at 678.525.7545