Winning Websites For Coaches

Does your website bring you new clients?

What steps can you take that will get them to talk to you?

Tested Tips

You figured you must have a web site if you are going to reach out to a broader audience.

You were right.

Even those that are referred to you will check out your web site before they begin a conversation. How you present yourself on your site can get them to pick up the phone or ghost you.

Try these things to start the chat:

1.??? Brand yourself on the first panel of the home page and every other page.

2.??? Connect by speaking directly to the people who need your help, can afford it and are willing to talk to you.

3.??? Make it as easy as possible to buy your services.

4.??? Have satisfied client referrals speak for you.

5.??? Use video because it is more compelling.

Secrets that make that advice sing.

Brand People will remember your name more than the name of your business if you are a coach or consultant. Include your name in the logo displayed on all the pages of the web site.

Connect Talk about the problem your potential clients are trying to solve in their language. Speak about the solution you offer in their terms. Use phrases like “You will” and “People just like you find” that lead into concrete examples of the outcome of working with you.

Ease of purchase Accept credit cards. If you are providing advice give them options on how to purchase. Selling products? Consider allowing them to make payments rather than asking for the full price immediately.

Referrals Satisfied clients relating their experiences with you are more powerful than any brag. Present their comments in video and provide a written call out of the most salient point. Interviewing them about how they decided to work with you what the experience was like and the results they attained will convince prospects to talk with you.

Video The Return On Investment for using video on web sites is well documented:

• Conversion rates Now 87% of marketers say sales are higher with video.
• Brand Awareness 90% of marketers attest that video makes their products and services more memorable.
• Lead Generation has improved from 81% in 2019 to 87% in 2024.
• Increased Traffic 86% of respondents said video marketing increased web traffic, up from 55% in 2015.
• Length of Stay Video has helped keep visitors on websites longer noted by 87% of marketers.

Credibility

Prospects judge you by your web site.

Your credibility is at stake. And Credibility leads to cash

I’m Jerry Fletcher, strategic messaging consultant and professional international keynote speaker. I find the words and graphics individuals and organizations use to become even more memorable and more profitable. Learn more at my web sites:

• Consulting website: https://JerryFletcher.com
• Speaking website: https://NetworkingNinja.com

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