Winning the war on data jargon

There's a lot of jargon out there isn't there? Big data irritates me. It irritates me because we think it is new. It isn't. 

Inspired by the Imitation Game movie (a must for Benedict Cumberpatch's performance) I decided to write this post.

The breaking of the German enigma code machine machine was like breaching a firewall. The brilliance was not the breach but in using what was captured to inform MI6 to make informed decisions to achieve marginal gains across the War effort. The choice to act or not to act.

Timing. Listening. Knowledge. Risk Assessment. Resources.

This enabled them to act on small data using algorithms to measure collateral damage and minimise threat exposure and assess deployment of resources.

Apparently it shortened the War by 2 years and saved 14m lives.

Does your agency think like this?

I believe if you want to act big, then look small and you will find your marginal gain. I'm in the business of finding marginal gains; spotting gaps, leveraging opportunity, and making a difference. Being missable. Being unforgettable. Being original. Forgets the awards and the medals. Not interested. Alan Turing didn't get one. He got a pardon.  

Please share your thoughts on the challenges, successes and personal experiences of de-bunking BIG DATA as the next bandwagon that agencies ride on and provide some real insights that made a difference to our world. It's a concept that's been around for over 60 years if you look hard enough. We're alive in a democracy as proof of big data mining since 1941.

And it you're not getting the marginal gain then please get in touch. I'm available. 

Whatever next...?

#smalldatawars