Winning the Talent War

Hi, It's Jeff,

I hope you are doing well out there. There's a lot going on and I feel like every month should be 'mental health month', so remember to take care of yourself.

This month I want to talk a little about talent. One of the top themes Debbie and I address with our clients consistently is TALENT - how to find, nurture it, keep it and creating a healthy corporate culture. It's all agile. What worked in 2020 no longer works in 2022.

It's not 'hard' like physics, but it's not easy either. What I'm going to say is that you have to be honest and realistic in your approach to talent.?Gone - and it's a good thing - are the days where companies act like they own their employees, where the employee is made to feel indebted to the company, as if the company?is doing the employee a favor.?No! The employee is doing the favor.?Read that again. The employee is doing the favor.

The employee is saying 'I have these skills that I am loaning to you to help you grow your business and maintain a level of success in exchange for fair wages, respect, acknowledgement, my own career development and a host of other reasonable expectations.?If you fail in that contract, I will take my skills and go elsewhere'.?

?If you treat your employee force - and they are a force - poorly, they will do things like the great resignation or unionize so you are forced to treat them fairly and hold management accountable.?Greed might make you billions, but it can also be your downfall.?

Choosing profits over people is always a poor choice.?

HOW DO YOU LEVEL UP TALENT?

?The “Great Resignation” is about employees having more control over their career (and development) than ever before. How do you ensure you can attract the top talent you need … and continue investing in them properly?

Start here.

My team spent months creating a talent bundle that anyone can access.

Take it. It's yours!?Seriously, it's really good.

In it you'll find:

Org charts - to help you design one that's right for your organization, not your competitors. If your org chart isn't working for you now, it never will. It's ok to design a new one.

?Job Descriptions - we don't always know what to look for and it's important to get it right.

?Interviews - on why diversity in groups and skillset really really matters.

?Building a Center of Excellence - what it is and the leadership roles you need in your mix.

>>?This bundle jumpstarts your progress! [We ungated it, so get it before my web guy closes that gate!]

Peer-to-Peer Insights

What do your peers have to say about talent, skills and culture? Gain insight from this selection of podcast episodes featuring your counterparts at companies across verticals.

The Culture Cure - Nikole Rose, CMO, Mojo Media Labs

Bridging the Talent Gap -Yuri Kruman, CEO, HR Talent & Systems Consulting

Work Your Way Milena Oliveira, SVP & CMO, 3M

Minority is the Majority Neil Wu Becker, CMO, Behavox

Team Building, mentoring and empathy - Nnamdi Nwoke, Head of Demand Gen, GreenSky

Creating Culture - David Green, Dir. of Marketing, LeadCrunch

Need more? We got you!

My partner, Dr Debbie Qaqish's popular 'Get Real with Revenue Marketing' interview series has 4 fantastic sessions specifically targeted to diversity and talent. The entire series is about 30 interviews, so browse around.

Best Skills and Experience for MOPs Talent - Abby Ryan, Nexthink

How to Launch your Digital Marketing Career - Toby Murdoch, Highway Education

Diversity & Inclusion Winning Tactics - ?ReAnnita Latham, The Pedowitz Group

The Evolution of the Marketing Ops Professional - Mike Rizzo, Founder, MO Pros

What Next?

I know there's a ton out there - books, videos, blogs, courses - making it hard to wade through to find the information you're looking for. I hope our resources and insights will help answer some questions and concerns you might be facing now with your team and organization.

Support others - If this topic isn't what you need right now, someone in your network might.? Share it or Tag others who might be interested.

And for my favorite part... Talent comes in many forms. My high spirited and wildly-talented daughter is heading off to COLLEGE! How? Why is she leaving me? The other one eats cardboard as a core talent. I'm proud of them both!

Let's Connect

Need to talk about Talent, Revenue Marketing, RevOps, DTX, CX, MOPs? Schedule some time with me to chat. Here's my Calendly . Or,?leave your comments below and I'll be sure to answer them.

Not following The Pedowitz Group on LinkedIn yet? Follow for announcements, new blog articles, videos and webinar alerts from the team.

-Jeff