Winning Strategies: Tactical Resource Optimization!
Nilesh Kulkarni
Ex Indian Cricketer ,Founder Director-IISM , International Institute of Sports Management -TEDx Speaker
One of the core aspects of a successful outcome for a sports organization, athletic manager, or finance manager, as well as a cricket or football team, is the effective and proficient management of resources.
It's the process of planning, allocating, and utilizing resources (human or financial resources, physical assets, technology, and time) in a way that drives fruitful results.
Virat Kohli, as an opener for Royal Challengers Bangalore, is a well-thought-out resource management strategy (4352 runs at a strike rate of 138.38).
Allowing him to set the tone for his team, the space to lead from the front, and more runs to flourish from his bat, completely utilizing his skills and experience to maximize the team's performance.
Integrating human resource management into strategic plans is crucial for identifying and recruiting the appropriate candidates, developing and nurturing their talents to ensure sustained growth and success.
Emphasizing this narrative is the Mumbai Indians squad from 2017 to 2020, scouting young talents like Jasprit Bumrah, Hardik Pandya, and Krunal Pandya, developing and nurturing them into fine players, combined with other prominent talents, making a formidable side, resulting in three titles within four years (2017, 2019, and 2020).
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Along with human resources, this evolving landscape of the sporting world demands our attention to the management of financial resources as well.
With various leagues, franchises, and infrastructure developments coming into play, managing the distribution and use of financial resources becomes crucial, drawing out the budget, overseeing various revenue streams like ticket sales, sponsorships, merchandising, broadcasting sales, and advertising, planning out the expenses to minimize waste, and reporting and analyzing the financial performance to achieve the objectives of an enterprise and sustainability for an organization, team, and event.
During the crisis, to avoid deterioration, ensure continuity in operations, and allocate human resources at crucial junctures for smooth functioning, proper management of resources is essential. Accompanying technology can enhance crisis response by improving communication and resource tracking.
Decision-making backed by data-driven analysis allows us to respond to challenges swiftly and effectively.
Fostering a culture of effective resource management not only drives immediate performance improvement but also ensures long-term sustainability and growth.
Having various resources in your arsenal is one thing; effectively managing those resources is another.
In the next session of the Sports Talk series, let's discuss adaptability and flexibility, the essential approaches for thriving in the dynamic world of sports management.