Winning the Quick Commerce Game: How a Leading Frozen Food Brand Stays on Top

Imagine you’re craving a hot plate of Momos or a quick-frozen pizza and open your favorite quick commerce app. You type in a familiar brand name, but instead of your go-to product, you see a competitor taking the top spot. Would you scroll down to find your preferred brand, or would you just go with what’s right in front of you?

This is the reality of quick commerce today—if you're not in the top search results, you're losing sales. One leading frozen food brand, a pioneer in ready-to-cook staples like Momos, frozen parathas, and nuggets, faced this exact challenge.

Despite being a market leader, they were getting pushed down by aggressive competitors bidding for prime search positions. To retain their dominance, they needed a way to track and respond to these shifts in real-time—before their competitors gained the upper hand.

The Challenge: Staying Visible in a Hyper-Competitive Space

In quick commerce, where consumers expect instant delivery of frozen snacks and meals, visibility isn’t just an advantage—it’s everything. Our client realized they were facing an escalating challenge.

Despite being a category leader, they noticed a disturbing trend: their products weren’t always appearing in the top search results on key quick commerce platforms like Swiggy, Blinkit, and Zepto. Instead, competitors were aggressively bidding for sponsored placements, nudging them out of prime visibility spots. This meant potential customers weren’t always seeing their brand first, leading to lost sales and market share.

They needed a way to track and respond to these shifts in real-time—before competitors gained the upper hand.

The Solution: Real-Time Competitive Intelligence

To help them stay ahead, we implemented an hourly monitoring system, tracking their category positioning across major quick commerce platforms. Here’s how it works:

• 13 crawls per day, ensuring listings are monitored every hour.
• Real-time Telegram alerts when their brand appears—or doesn’t appear—in the top 4-5 positions for high-priority keywords in 7 key locations.

• Deep competitive analysis to identify which brands are bidding on their core keywords and at what times.

This level of intelligence enables them to make instant adjustments to their bidding strategy. If a competitor increases their spending and starts taking over premium spots, they can react immediately outbidding them and reclaiming their position in real-time.

The Impact: Defending Market Leadership Hour by Hour

If your product isn’t on the first scroll, you’re losing sales.?

Our real-time tracking solution ensures that this brand doesn’t just maintain its market leadership but actively defends it against aggressive competition.

By monitoring competitor movements and adjusting bids dynamically, they’ve been able to:

• Maintain top-tier visibility across all major platforms, ensuring customers find their frozen food products first.
• Prevent market share erosion by staying ahead of aggressive competitors.
• Optimize ad spend by bidding strategically, focusing on the right keywords at the right times.

With quick commerce becoming the backbone of online grocery and frozen food delivery, it’s crucial to stay on top of everything happening on these platforms. An oversight may mean a loss of revenue and market share.

How is your brand ensuring its visibility in the quick commerce race??

Schedule a demo for a free brand consultation and let’s talk about how real-time intelligence can help you stay ahead!