Winning with Modern Marketing
TikTok is unlike most other social media platforms, and no, I don’t just mean the videos (though that’s sometimes part of it). What really sets it apart is its algorithm. It’s designed so cleverly that anyone, no matter how many followers they have, can go viral. With such high engagement rates, it’s easy to see why TikTok is such a powerful marketing tool.
Understanding TikTok Marketing
TikTok's success wasn’t by chance; it was all strategic. The app's engaging format and smart algorithm help brands connect with their ideal customers. With an impressive 18.9% engagement rate, TikTok's content discovery approach levels the playing field, giving all businesses (yes, even yours!) a fair shot at going viral, no matter how many followers they have.
Types of TikTok Ads
There are various ad formats:
Best Practices for TikTok Ads
To create successful TikTok ads, it’s important to align with the platform’s trends and culture. Interactive features like challenges and polls help boost engagement, while clear, eye-catching messaging grabs attention fast. Plus, using trending sounds and hashtags can give your ad even more visibility.
Incorporating User-Generated Content
User-generated content (UGC) is a big part of TikTok’s success, helping build authenticity and trust. Branded challenges are a great way for brands to engage with the community, making ads feel more relatable and strengthening customer loyalty.
Case Study: Winter Wonderland
Our campaigns for Winter Wonderland generated over 1.5 million impressions and a ￡4.48 return for every ￡1 spent, demonstrating the power of well-executed TikTok marketing.
"TikTok isn't for My Industry!"
You might be thinking, “TikTok’s not for my business,” especially if you’re in an industry that’s traditionally seen as more serious or niche. But here’s the thing: TikTok’s algorithm doesn’t care about your industry, it only cares about engagement.
Whether you’re a tech company, a law firm, or a B2B service, TikTok offers a massive opportunity to connect with a fresh audience. The platform is all about authenticity, creativity, and showcasing your brand in a fun, engaging way. So, no matter what your business does, there’s a way to tap into TikTok’s viral power and drive meaningful engagement. If you’re not exploring TikTok, you're missing out on a potential goldmine!
Takeaways to Start Tomorrow
Leverage Trending Sounds & Hashtags
Use viral audio and popular hashtags in your TikTok ads to boost visibility and engagement. Trending content grabs more attention and increases your reach.
Use Interactive Ads
Encourage user participation by using call-to-action buttons, polls, or branded challenges. This increases engagement and helps create a sense of community.
Incorporate User-Generated Content
Integrate authentic content into your TikTok ads to build trust and make your brand more relatable. This often outperforms traditional ads and creates a deeper connection with your audience.
Why Chose DNRG for TikTok Advertising?
When you work with DNRG (a partner of TikTok), you’re teaming up with TikTok marketing experts who know how to get real results. Instead of juggling organic posts, promoted ads, or an already overworked in-house team, we take care of everything, designing high-impact campaigns that align perfectly with your goals.
We know TikTok inside and out. From its ever-changing algorithm to the latest trends and best practices. Our data-driven strategies don’t just boost engagement; they’re built to maximise ROI and turn views into conversions, making every ad pound count.
Rather than spending hours figuring out the fast-moving world of TikTok, let us handle the hard part. We’ll create and optimise campaigns that help your business stand out, grow fast, and achieve long-term success.
Let us handle the complexity, while you enjoy the results!
?? - Don't be shy, let's talk & book a social media audit
Digital Marketing News
Unexpected Collaborations
Brands are collaborating in unexpected ways and fans are loving it.
Tapping into overlapping audiences through brand collaborations isn’t new, but lately, these partnerships have been all over social media as brands step up their creativity.
From skincare brand CeraVe teaming up with Michael Cera for an influencer campaign to e.l.f. and Liquid Death creating a limited-edition coffin-shaped makeup box that went viral. Unexpected collabs are making an impact. They’re different from what we usually see, grabbing attention in ways that feel fresh and memorable.
Planning an unusual marketing campaign? Lean into FOMO to build hype. Whether it’s through limited-edition drops or time-sensitive promotions. We talked about using psychology in marketing a while back, and it’s still a good one to check out if you're planning any big campaigns.
Google's at it with Another Core Update (YAY!)
With another core update, Google has shaken up SEO strategies for businesses. The focus has shifted to user experience signals like page load speed and mobile optimisation. Do you know how fast your site is or how well it works on mobile? If not, now’s a good time to check, because if it’s not up to scratch, it could be actively hurting your rankings.
With a bigger focus on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), it’s more important than ever to make sure your content meets high-quality standards to rank well. Not sure what this principle is? We covered it in a blog on our Digital Periodic Table!
Privacy Concerns
In our last newsletter, we talked about website health and dug into the nitty-gritty of security. Not always the most exciting topic, but definitely an important one, especially as concerns keep growing. With rising privacy issues and data protection laws like GDPR, making sure you're compliant is a must.
Consumers are becoming more cautious about sharing their information, which has put a bigger focus on first-party data collection and consent-based marketing. On top of that, the phase-out of third-party cookies is forcing marketers to explore alternatives like contextual advertising.
One thing we notice on a lot of websites? A lack of V2 compliance; which means your site isn’t up to standard. Plus, if you're collecting data (which, let’s be real, you absolutely should be by now) and you don’t have double opt-in for form submissions, guess what… you’re not compliant.
These are quick fixes that need to be sorted, and we can help.
DNRG Updates
When someone from the paid team yells for everyone to gather downstairs for a "cream off," you can't blame people for being a little... hesitant. But turns out, it was actually a blast!
Plus, some of the DNRG team headed down to Dublin to celebrate all the incredible hard work they’ve put in over the past year, and it really has been outstanding. They put in the effort (and I mean effort) for their clients. The results they’ve achieved have been nothing short of fantastic, and at the end of the day, that’s what matters most: helping businesses grow.
In a Nutshell...
TikTok’s algorithm makes it possible for anyone to go viral, and with its super high engagement rates, it’s the perfect platform to market your brand. Whether you’re using in-feed ads, top-view placements, or tapping into user-generated content, there's a way for every business to succeed.
But it’s not just about TikTok. Google’s latest core update means it’s time to check your site’s health, make sure your content is high-quality (E-E-A-T, anyone?), and get compliant with privacy laws. And if you’re still not on top of it, well... let’s just say you're missing out.
Don’t worry though, if you’re feeling overwhelmed, we’ve got your back. Let’s book a strategy session and make sure you’re set to win.
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