Winning the game of the future

Welcome back! Thank you for opening this edition of WFS Digest.?

This week, a special edition focused on purpose, sustainability, and football's decisive role to win the game of the future:?

• An interview with Betta Maggio, founder at U-Earth,?which is a masterclass for any leader looking to embrace sustainability as an asset of the football business.
• We also speak with José Soares, Founder and Chief Association Officer at Football for All,?about why the world needs the Football without Limits award.
• We?discover a new round of speakers?that will help us understand the role of sports in sustainability and purpose.

Book your spot at #WFSEurope now and make sure you do not miss any of the knowledge that will be shared y all the experts that will join us for the event. Hurry up though, our reduced offer will expire in less than a week!

The “While others panic, I act” mentality is what the world needs right now

We sit down with?Betta Maggio, founder at U-Earth,?to discuss all things sustainability in sports. Ever since she founded the company, she has collaborated with the biggest sports properties in the world such Formula 1, Sail GP, and MotoGP.?

After speaking with Michele Uva, Director of Sustainability at UEFA, during Football Innovation Forum, Betta is convinced that?the role of football in driving more sustainable?behaviours?is critical. In this conversation we discover:?

• How U-Earth is helping sports properties and the technology U-Earth has developed to bring?sustainability into the metaverse.
• What?mentality do the leaders need?today to win the game of the future?
• Why?the risk of inaction is worse than temporary negative ROI?when evaluating investments into sustainable assets.
• Her proposed framework for implementing a sustainable strategy in the world of sport,?which relies?on?three pillars:?Awareness, Engagement, and Action.

Read the full?interview here

Inclusivity in football or why everyone has the right to feel like a true fan

?Disabled fans only represent about 1% of those football fans cheering on from the crowd at a live game.

This is something that the football community should not stand for; everyone should have the right to enjoy sports and live the complete fan experience.

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How can we make football more inclusive to people around the world??

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One of the?many ideas is to recognize those projects that are making efforts and a difference in the world of sport to do so.?This is the reason why World Football Summit has launched, in collaboration with Football for All,?the Football Without Limits Award.

We sit down with?José Soares, Founder & Chief Association Executive at Football for All, to discuss why the world needs this award.

The conversation revolves around the following topics:

• Why?the scope of inclusivity?goes far beyond access to the stadium.
• Why?football industry leaders need to?embrace inclusivity in football.
• How?we can all?make a push for more inclusivity?in sports.

Read the full interview here

And, do you run?a project or?know of someone?that is making football more inclusive?

If that is the case, now is the perfect time to?apply?to the Football Without Limits Award?and give a?project the visibility it needs to keep making a difference!

Tackling sustainability & sports ethics with a new round of speakers

The conversations around "Sustainability" & "Purpose, Integrity, and Sports Ethics" would not be complete without counting on the insights from the experts.?

This is why we are thrilled to formally announce new speakers that will share their knowledge on these key topics during WFS Europe:

• Talimka Yordanova - CEO at Global Citizen Forum
• Fiona Bull - Unit Head - Physical Activity at World Health Organization
• Phillip Müller-Wirth - Chief Sports at Unesco
• Francisco Benedito - CEO at ClimateTrade
• Francesco Anesi - Ambassador at GSIC

You can read more about their bios here!

Sustainability in Sports

Sustainability is at the forefront of the world's agenda. Meeting the 2030 ESG?goals is not a choice, it's an obligation and to make it happen, sport can play a crucial role to influence positive behaviour among fans.

Referring to Betta Maggio's framework outlined above, in WFS Europe we hope to:

• Raise awareness around the ESG Goals
• Drive engagement from all stakeholders in the industry
• Inspire leaders to take action

Purpose,?Integrity & Sports Ethics

We can all agree that football has the potential to impact society way beyond the 90 minutes of a match.?

• How can we help amplify football's role?even further?in making the world a better place?
• How can purpose be a powerful driver for any sports business?

The mission?of this track is, with the help of some amazing leaders, to answer these, and many other questions that will help tackle predominant issues in society and make the world a better place.

??28—29 Sept. 2022?| Sevilla, SPAIN?|?WORLD FOOTBALL SUMMIT?EUROPE?????Register