The Winning Edge = Success
Colin Thompson
Managing Partner Cavendish/Author/International Speaker/Mentor/Partner
Did you know that if you become just a little bit better in certain critical areas of selling/business, it can translate into enormous increases in sales/net profit?
Thousands of hours and millions of any currency have been spent studying the most successful salespeople in our society. They have been interviewed exhaustively, as have their customers, co-workers and managers. What do you think they found out to be the most important thing to become one of the best in the business? They learned that selling is more psychological than anything else.
The Key to High Performance
One of the most important concepts ever discovered in the field of human performance is called the "winning edge concept." This concept or principle, states that, "small differences in ability can translate into enormous differences in results." What it means is that if you become just a little bit better in certain critical areas of selling, it can translate into enormous increases in sales. In fact, you may be on the verge of a major step forward in your sales results at this very moment just by learning and practicing something new and different to what you have done before.
If a horse comes in first by a nose, it wins ten times the prize money of the horse that comes in second, even though the difference is only a nose, or perhaps a couple of inches, in a photo finish.
"Increase Your Sales and Double Your Income!" Why? Because effective selling and business management knowledge is a learned skill, and the publication;
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`Essentials to be Successful` -? Make it Happen
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EAN: 2940185791400
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Teaches you just that, how to sell/how to sell well and manage your business successfully. With this publication, you'll master the art and skill of selling and managing your business and immediately begin to increase your sales and net profits. More sales/business people have become millionaires after taking on board increased knowledge than through any other influence in the sales/business world. Learn the same techniques and double your income!
Small Differences Mean Big Rewards
Does this mean that the horse that wins by a nose is ten times faster than the horse that comes in second, by a nose? Of course not! Is the horse that wins by a nose twice as fast, or fifty percent faster, or ten percent faster? The answer is "no" to all of these. The horse that wins is only a nose faster, but it translates into ten times the prize money.
Get 100% of the Commission
By the same token, the sales/business person who gets the sale for him/her self and his/her company gets one hundred percent of the business and one hundred percent of the commission. Does this mean that his product is one hundred percent better than that of the competition, or one hundred percent cheaper?
The fact is that the product/service may not even be as good and it may cost even more than that of the competitor, but the top sales/business person gets the sale nonetheless. The person who gets the sale, is in most cases, not vastly better than the person who loses the sale. He or she merely has the "winning edge" and that translates into one hundred percent of the business.
Action Exercises
Now, here are two things you can do immediately to put these ideas into action.
First, identify the important things you do in every sale, from prospecting to closing, and think about what you could do to improve in each area.
Second, select one specific area where you feel you are weak and make a plan to become absolutely excellent in this area. This decision alone could change your career.
Fresh thinking requires a vision to see beyond the conventional. When you combine excellent quality with outstanding value for money you will begin to realise the full potential of creative and well presented business solutions. Together, the sky`s the limit. Have passion to learn and let the knowledge help you to be successful in life.
`Winners Take Chances`
https://www.barnesandnoble.com/w/winners-take-chances-dr-colin-thompson/1142615606?ean=2940186784401.
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“The Capacity to Learn is a Total Gift, the Ability to Learn is a Great Skill, the Willingness to Learn is a Choice for Your Future”
-?????? Colin Thompson
Sharing successful information from many sources for your success.
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