Winning Digital Customers Livecast Video Directory
Howard Tiersky
I help consultants, real estate agents and salespeople showcase their expertise, grow their reach, and lead their markets with innovative technology. DM me to check it out | WSJ Bestselling Author
Below is a list to all of the previous Winning Digital Customers livecast recordings!
The Mothers of Our Digital World (05.09.2022)
Happy Mother's Day! Not all tech and innovation leaders are men who wear capes. In this livecast episode, Howard talks about the most influential women in tech and what made them so important to digital.
Customer Preference for Self-Service (05.05.2022)
The business world has noticed a growing trend in customers’ perception and use of digital self-service tools with some sources suggesting that robots and AI could replace customer service agents in the coming decade. In this episode, Howard shares some stats that support this trend and discuss why it’s a huge opportunity for both the digital and human customer service landscape.
Speed is the New Location! (04.20.2022)
The speed at which companies are able to deliver products and services to their customers has overtaken the importance of store location in today’s digital world. In this episode, Howard shares some statistics that demonstrate the massive shift in consumers’ expectations on speed and the practical steps companies can take in order to meet this new demand.
The Key Components of a Digital Workplace (03.29.2022)
Howard talks about?the nine most important components of the digital workplace. In this livecast, he discusses how these components are beneficial in facilitating teamwork and increasing employee job satisfaction.
What happens when a key part of your sales process goes missing? In this episode, Howard talks about his observations on how colleges had to accelerate their own digital transformations in order to effectively pitch their campus to prospective students despite not being able to do campus tours.
Howard talks about the difference between digitization, digitalization, and digital transformation. He identified why the difference matters and how it might be critical to the success of your company.
2021 Digital Restaurant Trends (02.09.2022)
Restaurants have adopted digital in a variety of ways over the last few years, and the pandemic has only served to speed the adoption of digital in the food service business even more. In this episode, Howard takes a deeper look into what the future will look like for restaurants in the digital world.
Howard talks about identifying the most appropriate resolutions for your digital transformation projects.
Howard talks about the?things we should be thankful for as digital professionals,??pioneers who paved the path for digital technology and the internet, the military, digital infrastructure firms, and investors.
Howard discusses the things he learnt about differentiation when he rebranded, as well as the misconceptions that many have about it.?
During this livecast, Howard talks about?some of the important qualities that we can expect to see in a fully digitally-transformed government.
Why You Shouldn't be Afraid of Digital Giants (10.27.2021)
Howard talks about a few main reasons why you shouldn't be afraid of digital giants like Amazon, Facebook, and Google.
The Great Resignation (10.26.2021)
Howard?talks?about the Great Resignation, what's causing it, and what businesses can do about it. There are millions of people leaving their employment, ranging from entry-level workers to top-level managers. A total of 4.3 million Americans left their employment in August alone. The "Great Resignation" has been coined by economists.
When it comes to digital transformation, Howard explains why your current team is so important and how to get the most out of them.?
The Formula for Predicting the Demise of the Thing (10.13.2021)
Howard talks about predicting something's demise .?To assist you to?make these predictions, Howard?developed a simple formula that he'll be presenting to?you throughout this live stream.
Columbus Day — Pitching Ideas (10.12.2021)
Howard talks about how Christopher Columbus persuaded King Ferdinand and Queen Isabella of Spain to fund his expeditions and how we may apply his strategies when presenting ideas to bosses. Columbus persuaded “executives” to support his expeditions.?
Practical Corporate Culture (10.06.2021)
Aspects of corporate culture can be difficult to grasp for some.?In this livecast, Howard talks about a model that can be used to understand what corporate culture is actually all about.?
Howard talks about the other 10 things that he believes are going away in the next 20 years.?Some of the things included on the first part are television remotes, paper tickets, landline phones, and fax machines.?
On this livecast, author and customer experience expert Dan Gingiss will join us to discuss ways in creating great customer experiences.?From direct mail to email to social media, Dan directed marketing teams for almost two decades. His latest book and techniques to generate exceptional customer experiences will be discussed.?
Businesses spend around $75 billion annually on customer loyalty programs to acquire and retain customers. In this episode, Howard talks about loyalty programs and Amazon Prime's "anti-loyalty" service–prime members getting free shipping, access to Amazon streaming services, and Whole Foods savings.?
The world is changing quicker than ever before in the digital era. On this episode Howard talks about??the 10 items that he believes?will disappear in the next 20 years.?
The Future of Education (09.15.2021)
Howard talks about certain?education trends. He will?address how the pandemic has affected several parts of education, including remote learning, internships, and study abroad programs.
The Danger of Complacency in Business and in Life (09.14.2021)
On today's episode our guest,?Len Herstein, the author of "Be Vigilant!" will?talk about what complacency is and why it's dangerous, as well as what causes it and what we can do to fight it.
The History and Future of Work (09.09.2021)
COVID-19 and its subsequent pandemic have led to several changes in the digital age's workplace. On this episode, Howard talks about?how chatbots are taking the place of human customer support representatives.?
Personalization vs Personal Service (07.28.2021)
During this livecast, Howard talks about the difference of personal experience and personalization in digital experiences.
What We Can Learn From the Moon Landing (07.21.2021)
Howard talks about what we can learn from the moon landing, and how we can apply it to the modern digital world today. He commemorates 52 years since United States astronauts first stepped foot on the moon. A journey that was both costly and challenging.?
Change Management in 4 Steps (07.19.2021)
Howard talks about one of the biggest challenges for companies undergoing digital transformation, which is resistance to change. He has worked for years with companies on launching successful digital transformation, where part of that is always overcoming resistance to change. He talks about?a simple four-step process for effective change management programs.
Books Are Going Away... What Else Is? (07.14.2021)?
Howard discusses his prediction about books going away and what else is going away now that we are approaching the digital age.
How 7-Eleven Pivoted and Changed for Success (07.12.2021)
Howard talks about 7-Eleven Day and its corporate history, setting 7-Eleven as an example of the type of transformation approach all businesses should be taking.
The Battle For the New Normal (07.07.2021)
Howard talks about the many things that has changed to accommodate people's needs during the COVID-19 pandemic. For example, people working from home, telemedicine, outdoor seating in the street, no longer needing signatures for certain levels of credit card purchases, and so on.?
Revolution vs. Transformation (06.30.2021)??
Howard discusses the differences between revolution and transformation, and how you can successfully lead a transformation within your organization.
Progressive and Sustainable UI/UX Trends (06.28.2021)?
Howard and his Special guest UX expert Dan Willig share more forward-facing web and mobile app design trends in this discussion. We take a look at engaging swiping experiences, noteworthy UI/UX trends, and successful models of subscription apps!
Howard and his guest speaker, Brian Harniman, share trends in the travel industry as the pandemic recedes. He discusses attitudes that have changed forever due to the pandemic, as well as consumer behaviors bouncing back to what we remember as "normal". And lastly, he'll share how this may impact suppliers moving forward in the travel industry.
The Fathers of Tech (06.16.2021)
Howard talks about Fathers day and the fathers of tech. So many influential people have contributed to the digital technology we have today. We're recognizing some of those individuals including Tim Berners-Lee, Steve Jobs, Chad Hurley, and more.
Howard discusses the steps you must take when you or your client has an idea to determine if it is potentially valuable and worth pursuing and to establish patent or trademark protection.?
Forward-Facing Trends in Web and Mobile App Design (06.09.2021)
Howard and his special guest UX expert Dan Willing share some forward-facing trends and techniques designers from FROM team have been watching this year in websites and apps. We hope this curation inspires you to look at new ways to approach web and app design.
The Downsides of Improving Customer Experience (06.07.2021)
Howard discusses the real-world potential downsides of an improved customer experience.There are many reasons why making your customer's life easier is good for your brand and business, but there can also be consequences that may be negative — some real and some perceived.
Change Management - The Wrong Idea (6.02.2021)
Howard talks about?change management and explains whether or not it is effective. He explains that leaders today should be leading people to want to change and come up with solutions to make transformational change possible within their organizations.
Intranet Sites: The Keys to Success (05.26.2021)
Howard talks about one of the critical parts of digital transformation, which is Creating digital tools to connect your employees together and how to make it successfully. It's very common for companies to create internal tools and websites that frankly don't get used much.?
Can You Be TOO Strategic? (05.24.2021)
Howard talks about finding the right balance in setting goals and mandates in a team. Many companies sub-optimize their efforts by failing to have a clear strategy that the entire company can execute against.
Howard shared some career advice he learned over the past 25 years. As a dad of a soon to be high school graduate.
Howard talks about how we can improve the customer experience by freeing employees from tasks that can be done digitally. As we head into the post COVID era, let's examine how digital aspects brought on by the pandemic will continue to advance and the benefits of digital menus.?
Why We Owe the Internet to the US Military (05.12.2021)
Howard talks about the technologies we owe to the US Military and how they've shaped our digital world.
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In honor of Mothers day, Howard talks about factors that App developers should consider to cater to the older consumer population.
Howard talks about how you can use digital, to bolster your customers' experience, keep your customers, and successfully repel competitors trying to steal them.
Howard shares his personal experience and challenges he encountered when he accompanied his daughter during college admission. What are the factors he observed in the process and how it can be improved, especially during COVID season.
Why Marketing doesn't work anymore (04.28.2021)
Howard talks about Why marketing doesn't work anymore — a look into traditional marketing techniques and how they need to change in the digital era.
How to Cheat at Digital Transformation (04.26.2021)
Howard shows 2 ways to cheat at digital transformation to get ahead and to be better because there is competition. How to successfully drive customer behavior to buy what you want them to buy.
Howard talks about GREEN in the context of digital. From developing company-wide environmental policies to making smart climate-related investments, consumers and investors want to see actionable plans and measurable progress.
SELLING DIRECT TO CUSTOMERS (04.19.2021)
Howard talks about challenges any type of manufacturer or service company encounters in the digital age.
Howard Interviews alliantgroup and discusses opportunities to save on your taxes and how to get tax credits from your business. The breakdown of RND and its components that qualifies for tax credits.
What to Do if Your Business is Viewed as a Commodity (04.12.2021)
Howard, talks about commodities and 8 specific techniques to de-commoditized or get your products and services differentiated.
The 7 Biggest Ideation Mistakes (04.07.2021)
Howard talks about one of the most important things the company needs to do to succeed is to be effectively coming up with new ideas. The world is changing fast and customers expectations are rapidly changing. Brainstorming can give you a plethora of ideas for your next strategy, product or project. But are you making any of these 7 mistakes when utilizing ideation?
Digital Transformation is a Hoax! (03.31.2021)
Howard talks about digital transformation of both people and company and how they interact to what aligns well.
Digital Transformation in The Bible: What leaders can learn from the stories of Joseph and Moses (03.29.2021)
Howard talks about what can Biblical leaders' stories teach us about Digital Transformation.
How Disaster Can Be the Seeds of Future Success (03.17.2021)
On St. Patrick’s Day Howard talks about how we can learn how a seed of greatness can be born from a tragic event. As business leaders, we will definitely encounter problems, but what is the silver lining?in all of those problems that our business encountered.
Howard talks about what Shakespeare can teach us about Digital Leadership. Are you the right leader to create a burning platform for change? Is your company going to be, or not be? Change and meet the times, or fall behind. Keep your friends close, and your competitors closer. Are you doing things the fastest way, or the best?
Ever considered leaving your corporate job and starting your own company? In this live broadcast, Howard talks about why he left his corporate executive job, how he got his company off the ground, and a couple things to keep in mind if you ever decide to so yourself.
Pre-Digital Companies That Are Killing It (03.09.2021)
Companies don't need to be born digital in order to thrive in today's marketplace. In this episode, Howard showcases today's most successful pre-digital companies, analyzes what made them so successful, and what you can do to be just as competitive.
Howard talks about the user experience iceberg. The CEO of Microsoft says Software Packages are not the Future. But what does that even mean?
Howard talks about how Digital transformation can bring huge benefits to your company, and how will it benefit you personally (and why should you put your neck - and even your job - on the line for it.
5 Ways to Fail at Digital Transformation (02.24.2021)?
Howard talks about?five typical factors that contribute to the failure of digital transformations. In this episode of the Winning Digital Customers podcast, Howard goes?over each of these issues in detail and discuss how you can prevent them in your own business.
If you stand for nothing, what will you fall for? (02.22.2021)
Howard talks about the 6Ps that can affect how your customers see your brand and affect their love of your company.
Why Chinese New Year is Important for Business (02.01.2021)
As a nation, China is a digital giant with the largest e-commerce market in the world. In honor of the Chinese New Year, Howard talks about?some facts and statistics about China, and explains why it is significant for businesses.
Growing Digital Payments Trends (02.16.2021)
Are credit cards going away? Businesses are increasingly accepting contactless payment methods at almost the same rate customers are embracing mobile payment technology. In this livecast,?Howard discussed some of the digital payment trends to look out for.
Howard talks about why our digital world makes Lincoln’s words true for companies and how to get your entire organization to embrace its digital future using tactics like building a burning platform and creating a common vision.
Tips for Throwing an Awesome Zoom Party! (02.10.2021)
Howard shares tips for planning a truly fun & enjoyable online party! With the rise (and current necessity of) remote work, opportunities for company gatherings with employees all in the same place have been lost. But you can still have awesome and engaging employee get-togethers.
Since it is Valentines Day, Howard talks?about a very essential form of love, the?customer love! Customer loyalty is defined as the strong emotional connection that a customer develops with a brand that they are enthusiastic about and that they find rewarding to support. Find out why this is so important, and how you can get there, by tuning in to this episode!
How to speed up your digital transformation! (02.03.2021)
Howard talks about his favorite tips and tactics to speed up your digital transformation, no matter the stage. Digital transformation can be a very long, slow process at every step of the way, whether it's ideation, decision making, or execution.
Are you a digital transformation groundhog? (02.01.2021)
As the world evolves, some businesses emerge from their hiding places early and begin to move toward the change, while others remain hidden for as long as possible. In the spirit of Groundhog Day, Howard talks about whether your company is?approaching digital transformation in the same manner as a groundhog, which profile your organization fits into, and what actions should you take as a result.
What is a digital transformation agency, anyway? (01.27.2021)
?The purpose of today's livecast is to explain what digital transformation is and why you might want the assistance of a digital agency such as ours. From its inception, the Digital Transformation Agency has assisted numerous businesses in successfully transforming.
2021 Global Retailing Recap (01.26.2021)
Ecommerce retail grows by over $100B in 2021 compared to last year, what does that mean for the ecommerce landscape moving forward? In this episode, Howard takes a deeper look at the accelerate pace at which ecommerce is growing and what retailers can look forward to in the years to come.
How Your Brand can Take a Stand (01.25.2021)
Howard talks about the 7Ps that can affect how your customers see your brand and affect their love of your company.
Amazon and Google, two of the world's most successful digital corporations, rarely meet with their consumers in person. In this episode, Howard answers the question:?is this a pattern that will continue? Can you get away with not connecting with your consumers if you get digital right? Or, is the value of face-to-face communication still relevant in today's corporate world?
Howard talks about the huge mistake that Facebook is doing at the moment in terms of how powerful AI in facebook is.
2021 Holiday Season Digital Trends (01.19.2021)
It has taken many years for people to change the way they go about their holiday shopping. In this episode, Howard talks about the facts, data, and patterns that surfaced from the 2021 Christmas shopping season and compares them to past years.
I have a dream! What MLK can teach Digital Transformation Leaders about inspiring people (01.18.2021)
Howard talks about how Digital Transformation Leaders can inspire people to believe that they can get through tough times to something better, and that victory is possible no matter how impossible the task.
How to sabotage a digital transformation (01.13.2021)
Howard talks about the great traitors of American History and discusses the most common tactics used to sabotage Digital Transformation (useful whether you are trying to counter such tactics, or if you are an aspiring saboteur!)
Howard?talks?about how to operationalize bringing new technology into your organization. But without a strategy to improve client experiences, technology is useless. This livecast tackles how to apply the latest technologies to real-world consumer issues.
Digital Transformation in Healthcare and Education (01.06.2021)
Howard talks about digital transformation in Healthcare and Education, the ease and comfort of going from paper to digital.
Howard discusses planning and envisioning what we want to do in the coming year, what we need to focus on, what our plan and strategy is. This is also the best time to understand how good customer experience is.
How to Turbocharge Your Team's 2021 (12.23.2020)
Howard talks about taking a look at retrospectives and the best way to conduct them and getting your team into the right mindset.
Is Your User Experience Shrinking? (12.21.2020)
Howard talks about how your user experience might be shrinking, and what you can do about it.
Howards Talks about business continuity plans and insights and how COVID Crisis affects and did not affect the business. Being?prepared on different scenarios that may come up and how to build your continuity plan around it.
Your Guide to Pitching Digital Transformation (12.11.2020)
During this webinar, Howard talks about the techniques that work to persuade decision makers to make investment in digital transformation.
Quickbase CIO Deb Gildersleeve, joined Howard and talked about understanding the impact of COVID-19, showing the statistics of how businesses have changed or NOT changed their operating models and which ones have done partial change plus maintain some old process as well.
What Aren't You Seeing? (11.30.2020)
We can be so familiar with how our business operates that we stop “seeing” the small issues and pain points that may drive our customers away or rack up unnecessary costs.?In today's livecast, Howard talks about why it's important for leaders to start "seeing" their business differently by asking "why."
Howard talks about innovation that delivers value to business. A discipline that an organization needs to invest in and cultivate.
The 4 Keys to Successful Teamwork (11.25.2020)?
Howard talks about one of the most important things an organization can have which?is good teamwork.?There are many benefits to having a team that works well together, including a happier workforce and improved company results.
How to Create Awareness & Drive Urgency Around Things that Must be Fixed (Customer Experience) (11.24.2020)?
Howard talks about driving urgency on company needs and techniques and appealing to the emotional side and get team members commitment to improve customer experience
Howard talks about failure to figure out how to be successful. He also discusses the 3 main reasons why new products fail and the opportunities to improve them.
How to Create Awareness and Drive Urgency Around the Things that Must be Fixed in Your Company's Customer Experience (11.23.2020)
Howard talks about driving urgency on company needs and techniques and appealing to the emotional side and get team members commitment to improve customer experience
Howard talks about how to handle HIPPOs (highest paid person’s opinion) and ZEBRAs (zero evidence, but really arrogant) when ideating.?
Preparing for the New Normal: Post COVID Era (11.11.2020)
Howard talks about FROM’s POV: 4 Stages of an Epidemic. Howard ends by talking about Scenario Driven Planning and shares a few possible “New Normal” scenarios.??
8 Competitive Analysis Techniques (11.9.2020)
Howard begins by talking about the wrong value proposition and 4 tiers of “competitors” before moving onto sharing the 8 competitive analysis techniques.
Why Customer Research Fails (11.4.2020)
Howard shares the 8 reasons why customer research fails.?
Howard talks about automated tools (ie. chatbots), hyper convenience, and consumers’ shift towards self-service tools. Howard talks about how proactive personalization ties into automated tools.?
Howard discussed the brand-love continuum and the 3 primary factors that come across all loved brands.
Big Bets: How Do You Decide Which Projects to Bet On (10.26.2020)
Howard discusses the Strategic Decision Making Success Criteria and the “Big Bets” process— when should companies pursue new projects, strategies, etc. that’ll have a major impact on your company.
The Customer Love Digital Transformation Formula (10.19.2020)
Howard reviews the Customer Love Digital Transformation Formula.
Howard shares a flowchart that can help companies determine when to pivot and when to persist.
Howard Tiersky Live! 10.7 (10.7.2020)
Howard talks about Walmart’s digital transformation— redesigning 1000 of their stores with digital in mind (signage that encourages people to download app, redesigning exterior to support more pick up) Howard talks about the five steps of Design Thinking 1.0 and the steps of Design Thinking 2.0.?
Howard Tierksy Live! (10.5.2020)
Howard shares news about Bed Bath and Beyond— the first time in 4 years their same-store sales have increased. Howard interviews Dan Willig, Director of User Experience at FROM-- they discuss user testing.
Howard Tiersky Live! (9.30.2020)
Howard shares more news about Best Buy — named one of the leading digital eCommerce platforms by Morgan Stanley. Howard answers a viewer question: where does data fit into the process of developing a great customer experience?
Howard Tiersky Live! (9.23.2020)
Howard discusses Best Buy’s announcement to expand their ship from store capabilities. Howard talks about Brand Love Continuum and shares examples. Howard ends off by answering a viewer question: What’s your view on the role of the contact center in the ecosystem of the digital customer?
Howard Tiersky Live! (9.21.2020)
Howard answers a viewer question: Why is it that so many companies don’t fully embrace customer research? Howard pinpoints 5 reasons why!
Howard and Paul Muller, former VP Software Marketing at HP, discuss on customer loyalty, selling innovation, and everything in between from two self-proclaimed "kindred spirits."
Howard begins by talking about the massive surges of eCommerce and curbside pickup growth. Bob comes on to talk about 5 reasons why improving your digital experience will help you win more in B2B.
Howard begins by discussing digital transformation in the news-- Taco Bell’s building new order pickup drive-thru lanes. Howard talks about 3 stages of digital transformation. Howard talks about how to combine digital with the physical world. Howard talks about customer pain and shares Jessica’s bad digital experience with the College Board website.?
Business Transformation, Digital Transformation, Acceleration with AI, Innovation Program Management, Stakeholder Alignment
4 年Great opportunity to zero in on some of what Howard has highlighted in his book Winning Digital Customers....
I help consultants, real estate agents and salespeople showcase their expertise, grow their reach, and lead their markets with innovative technology. DM me to check it out | WSJ Bestselling Author
4 年Check out my new book, Winning Digital Customers, to learn more about adapting your business to change and leading a successful digital transformation. Click the link below to get the first chapter for FREE! https://winningdigitalcustomers.com/freechapter?utm_source=LI112520