Winning Customers: A complete guide for content producers

As a journalist, after my graduation, I realized that the news world today is on the internet. I searched for some jobs in my occupation area, and it became clear to me that there are a great number of opportunities for communication professionals on the web. I started to study and was introduced to content marketing.

I got to say to you that this field is very interesting, and is not actually journalism, so I tried some courses, read some books and started my portfolio. In the beginning it was difficult, I didn't have the experience. So I entered some freelance websites and some people hired me for some projects. I charged a little first.

Therefore, I got more experienced, some business companies hired me for some jobs, and I work for a news blog, writing about politics, economics, technology, health and many more. In a year I wrote more than a thousand articles and got paid very well. It was a great time for me as a journalist and content producer.

I know that starting a career as a content writer and producer is a difficult quest, and still is. So I want to help some new professionals to get their first job and I wrote this article. I hope you like it. There are some great tips that can assist you in making a difference, afterall, we, people of communication, need to help each other.

ENJOY IT!

Digital World

Some people consider these contemporary times as a digital world. In this context, content is king. Business companies, small, medium and big are searching for high quality content to attract consumers, and retain their clients. It's important to generate leads, boost sales and the communication professional enters the scene.

With the right abilities and knowledge you can become a requested professional and build a successful career as a content producer. It's important to know how to get in touch with your clients and stand out in this competitive market. You need to have the right tools, build a good portfolio, and be exceptional. It's not easy, but not impossible.?

1 - Define your niche and target audience

Before you start to look for some clients, it's important to define your niche and target audience. You need to know which area you are more experienced and have more knowledge. Ask yourself: What kind of content do you like to produce? Who are your ideal consumers? Think about that to get started.

2 - Build an impressive portfolio

The portfolio is the vitrine of your work. It will show to your clients your abilities, experience, and the capacity to produce high quality content. It's important to get together your best works like, articles, social media posts, videos and any other content. They need to be relevant to your niche as well.

3 - Create a professional site or blog

I got to say that a blog is like a content producer house. This is the place where you will present your portfolio, share your knowledge with others, and connect with possible clients. A professional design and a Search Engine Optimization (SEO), are necessary, as some analysis tools to certify that you are getting in touch with your audience.

4 - Create high value content to attract leads

A great way to attract potential clients is to create contents in your blog or site and share them for free in social media platforms, blogs, or sites. You can include some informative articles, ebooks, webinars, or any kind of content that is relevant to your target audience. This way is easier to become a specialist in your field.

5 - Use social media to promote yourself

As a content producer you need to get in touch with your target audience, so it is necessary to mark your presence in the social media platforms like Facebook, Instagram, Linkedin and Twitter. It is important to promote your work regularly and interact with your followers, to increase your visibility and build relationships.

6 - Go to events, workshops and conferences

A content producer needs to go to events which are great opportunities to connect with possible clients, do some networking with other professionals, and learn about the late tendencies of the market. So, participate in workshops and conferences, to raise your visibility, and meet new people in your field.

7 - Use freelancers platforms and sites on the internet

It's easy to find on the internet a great number of freelance platforms where you can find new clients and expose your work as a content producer. You need to create a profile on these websites, define how much you will charge, and answer the project solicitations that will appear in your journey.

8 - Be persistent and proactive

Getting in touch with new clients as a content producer takes time, effort and persistence. Don't give up if you can't get immediate results. You need to continue with your hard work, improving your skills, creating new high quality content, and promoting yourself. Content producer is a great career with a lot of opportunities.