"Winners of the year for us are all female athletes." ...

... reads the current issue of ISPO Industry News. "Finally, something is visibly happening in the perception of women's sports! More sponsorships, more time in coverage, and thus more audience for female pros - and we celebrate that." (https://lnkd.in/gRaJ5ygT)

We could not have said that any better. I perceive that the change happening in the recognition of female athletes – and ‘average’ users – has led to brands realigning their approach to product developement.

In the past two years we had many, many inspiring and educating conversations with brands, agencies, retailers and – in general – individuals that offered new perspectives, approaches and thoughts and did not hesitate to question everything they’d known, believed and done before.

I do truly believe the efforts are going to pay off and benefit everyone. It’s a long road until the great outdoors becomes fully inclusive and equally accessible to everyone.

BUT HEY, ROCKY AND STEEP HILLS ARE KIND OF OUR THING, AM I RIGHT?

The one thing I have learned on this amazing long distance hike is this: Rocky Roads are best approached with trustworthy and fun partners by your side.

We are more than happy and greatful to announce the latest addition to the team #she is outdoors – a new Partner in Crime: Jessica W?rnlein

She startend in front of the camera and endet up taking over behind the scenes! From outdoor model to partner in crime.

"Without mountains – Without me!" - Jessica W?rnlein

Adventurer and dreamer. A mixture of both and always looking for the next peak to climb. Looking for unfiltered mountain experiences to follow her deepest passion. That's her: Mountain lover, particularly enjoys outdoor products and is a secret Design-Aficionada.

Is there such a thing as ?enough‘ knowledge, experiences and adventures? She follows her inner voice – even though it might not always be the easiest way – as long as it feels right!

Her love of nature/sports combined with her curious, energetic personality drew her to #she is outdoors . As an outdoor model, she was able to get to know the project better in the summer edition.

In the course of her professional career, studies and professional development so far, she has been able to gain very diverse experience. She has worked in many different companies and has also come to know and love the fascination of the agency world. Her repertoire ranges from marketing & sales, brand management, strategy, concept and digital product development, event management to design thinking.

She is looking for movement, creativity and creative freedom – she never stands still and is always open for new challenges. She tackles life as a team sport – among other things as a new partner in crime and outdoor model for the WOMEN'S GEAR AWARD. A match of personality, pure passion and professional experience/skills.

We are more than happy to have you on board!

By the way – we are also looking for an intern. ;)

Our goal for this year is to grow this amazing network, spark conversations and deep dive into discussions - and yes, part of that involves questioning some of our deepest believes and perceptions. We can’t wait!

REGISTRATION IS OPEN UNTIL JANUARY 20TH – WE NEED YOUR SAMPLES BY JANUARY 25TH!

THANK YOU to our amazing jury, our partners, supporters & advocats! THANK YOU for your support, for sharing values, believing in my very personal capability, for pushing and pulling when I got stuck. And THANK YOU for sometimes tearing apart ideas and plans. Every once in a while questioning your believes leads to wonderful ideas and the greatest adventures!

THANK YOU,?Alexa Dehmel,?Kim Scholze,?Anny Cardinahl,?Astrid Schlüchter,?Claudia Klingelh?fer,?Katy Stevens,?Christina Stahl,?Stefanie Buchacher,?Miriam Mayer,?Maria Müller,?Jessica W?rnlein,?Siegbert Müller,?Matthias A?mann,?Gijs Loning,?Dr. Miriam Ersch-Arnolds,?Lea P?tz,?Cath Prisk,?Dr. Pamela Ravasio (IDP-C) - SME Sustainability Expert,?Joanne Wissink,?Claar Talsma,?Martin K?ssler,?Ari Johan Pachur,?Gerd Bittl-Fr?hlich,?Charles Ross,?Daniela Hochmuth,?Vitamina C - PR & Communication,?Daniele Carli,?Claudia Vianino,?Reinhard Pascher,?Bernhard Heinz YOU MADE OUR 2022!