The Winner Takes It All: Harnessing IP and Business Strategies to Disrupt the Market

So, we've already delved into why IP Strategy is such a powerhouse and established that the first step in crafting your IP Strategy involves the Business Leader Team. Together, we brainstorm WIWC (What If We Could) solutions, focusing on relieving significant customer pains in our current domain or one we aim to grow into

I've also introduced the IP Capsule – a proven, structured process designed to ignite the innovation spirit within any team. This formulaic approach generates a robust IP Strategy that delivers your next market disruption or next-generation product, all reflected in your practical engineering roadmap.

And, of course, it can also create (though not mandatory) a patent portfolio to protect your new disruptive IP and build defensive walls against the upcoming competition.

But that's not the whole story. A parallel innovation creation effort can, and ideally should, take place within your business strategy. Enter the Biz Capsule – a process involving the business leader team of your company, aimed at crafting new strategies to launch future disruptive products and finding better ways to intensify customer reach with improved pricing and delivery options.

?

Take, for example, the innovative pricing model suggested by Yossi Vardi at Mirabilis and ICQ. The genius move was offering ICQ as a free service to everyone, enabling it to capture unprecedented market share in minimum time. When I first met Yossi Vardi in 1997, he said, “Shlomo, I don’t need any salespeople.” This was revolutionary. He explained that the revenue would come from the market size and the number of “eyeballs” the company acquired. Now, it's a well-known historical fact, but it perfectly exemplifies an innovative business plan.

?

Is business innovation limited to proposing new business models?

?

Not at all. In fact, both IP Innovation and Business Innovation can challenge and drive innovation in each other.

?

How, you ask?

?

Consider this: the PRND (Product and R&D teams) discover a disruptive technology that revolutionizes a specific market by solving an old customer pain through an “impossible” technology and vice versa.

?

Let's imagine an exercise: suppose the PRND team proposes a new method to produce energy from water at a fraction of the current cost with nearly zero pollution. Now, government leaders (playing the role of Business Leaders) might come up with an innovative way to make this technology available to citizens – perhaps every household could have a Personal Energy Generator that connects to a faucet and generates electricity.

?

The synergy between the PRND team’s innovation and the Business Leaders' innovative thinking and delivery creates a robust new business operation, leveraging two synergistic strategies.

?

And that's how a new era of innovation unfolds.

?

A new winner is born.