And the winner is…

The “Intelligent Prefetching Engine” from IIH Nordic was honored with the Golden Punch Card Prize 2018, the annual award given to a Digital Analytics solutions or method that is way beyond the defaults at SUPERWEEK (#SPWK) in Hungary.

SUPERWEEK is by friendly tongues called “the analytics community version of Davos”, where more than 200 of the leading digital analytics specialist and thought leaders from all over the world every year meet up to bond and share knowledge and insights.

To be recognized by this crowd is truly an honor.

I think both myself and Mark Edmondson are truly humbled, delighted an overwhelmed by the Award. Thanks to all the great people who can see the potential in this product.

It goes without saying that something like this never could have been built without the support of the brilliant people at IIH Nordic and especially the wickedly wonderful skills of the Machine Learning and analytics team.

It is great to be able to show that the 4-day work week is not just about streamlining production, but that there also room for world-class innovation.

To all of you guys at home who worked so hard on this, this is a shared award.

Mark and I just brought it home. 

Thanks

Steen

Some basic facts…

The “Intelligent Prefetching Engine” from IIH Nordic is a plug and play solutions that speed up websites from the visitors perspective without changing anything on the site. It can be installed through any tag management system.

It uses Machine Learning to live predicts which page on a website a visitor is most likely to go to next. This knowledge is then applied to the prefetch function in the browser which will preload that page, so when the visitor clicks the link that page will already have been loaded and will appear instantiations.

The engine is currently running on a series of website which all have shown significant improvement in their conversion rate, customer experience, reduction in site abandonment and a higher return rate of visitors, factors which all ties back directly to the business.

If you are curious and would like more information about the “Intelligent Prefetching Engine” please send me a mail at [email protected]