Winning NEW Customers outside Singapore with Microsoft
David Tang ?
helping you experience unqualified success | delighting customers & partners to deliver digital success | crossing the product marketing chasm
In 2013, my GEO-Expansion role at Microsoft Singapore was given the building blocks to see what worked and it was hard to land results... today an entire Playbook is ready for you to leverage what works...
2020 Jan1, Microsoft's GEO-Expansion Program launched in APAC including Singapore
What's IT About? this program assists ISVs with faster cross border sales - identifying global market opportunities, highlight partner to partner (P2P) resources and promotes partner success
Why IT Matters? Many successful Singapore ISVs tell me their customer reach is global and many seek them out (of the blue). They say some of their most profitable customers are not local
Even if you're not thinking about going global, Microsoft AppSource and Azure Marketplace will help you expand your business
Furthermore a good P2P relationship will extend your reach with additional capacity, competency & capability beyond having to establish your own expensive local footprint
When YOU want experience to review your SaaS/PaaS solution, our ISV PDMs & CSAs will help. BUT when YOU want to someone in Singapore who has helped many ISVs successfully leverage P2P for GEO-Expansion & help you understand your own P2P potential...
Meet Amy Chua
our APAC P2P
Channel Champion
Learn More Today
- The Geo Expansion Playbook for partners walks you through the framework of the program, identifying the prep work you need to do to participate, and sharing important tips based on learnings from successful partners
- The GeoExpansion forum on the partner network invites you to join the conversation with other partners and Microsoft. Stay on top of the latest news and updates. Get answers to frequently asked questions
- The Go-To-Market Services Partner Readiness Assessment tool enables software driven partners to assess their readiness to expand beyond their local market by completing a self-assessment
- The APAC GEO-Expansion Program partnered with Asia Market Entry for ISVs looking to expand into and out of the Asia Pacific region. They have a network of local representatives in Asia that can help navigate the Microsoft organizational structure. Asia Market Entry not only helps you expand in new countries with a low risk strategy, they help you leverage the Microsoft Co-Sell program to accelerate ISV partner growth wherever you are in the world.
- Partners not PDM engaged may apply for the digital support level of this program at https://aka.ms/digitalgeoexpansionapplication
- Finally the Partner-to-Partner Readiness Assessment helps you determine the level of partnering readiness, provides guidance & facilitates successful P2P relationships
referencing "How to Win New Customers Outside of Canada" by Microsoft Canada, OCP Team Andrea Castillo & my earlier post on "Going To Market - Global Expansion Enablement via AIM International" a FREE GEO-Expansion service for partners
This post is made while I'm a Microsoft employee and the opinions and views expressed here are those of my own and does not necessarily state or reflect those of Microsoft Singapore or Microsoft Corporation.
- If you value this post, pls feel free to ‘like' or share it with your LinkedIn, Facebook, Twitter or Google+ friends. Comments are highly appreciated. Thks for reading! See my other posts at https://www.dhirubhai.net/today/author/davidtang
IT Director | IT System Solution | Account Strategy |Project Management and Delivery | Presales | Agile Scrum | Microsoft.
4 年Wow.great work
Managing Director at Digital Dialogue (Thailand)
4 年Great work Amy Chua Congratulations! Bring us there to explore ????
[email protected] | PMP? | Certified Career Practitioner
4 年Impactful title David Tang ? Winning New Customers outside Singapore With Microsoft When is your next Whiskey appreciation session? Alcohol kills Covid-19 virus??
David Tang ? What a great initiative! One that we are very proud to be part of. Thanks for sharing the article and raising the awareness. All IP Co-sell ready ISVs should be aware of this program - it can be so valuable for tech companies looking to expand into new markets.