Wines Unearthed and Spirits Unearthed expand to the growing Singapore market
Judy Kendrick
Partner at People's Choice Drinks Awards, Sustainability in Drinks and Wines Unearthed
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If you are a small-medium sized wine or spirits producers who wants to tap into the burgeoning Asian market Wines Unearthed and Spirits Unearthed will be taking space at Vinexpo Singapore in May 2025.
If you're already working in some markets and want to expand your distribution networks but don’t want to be on a generic stand or on a stand of your own without support, The Unearthed section offers you a fully built and serviced stand with logistical and marketing support, leaving you to focus on what you do best—connecting with potential buyers and showcasing your products.
The Singapore event reaches out to many markets across the Asia-Pacific region, including China, Australia, Korea, Malaysia, Thailand, Japan and, crucially, young wine markets with high growth prospects such as Indonesia and Vietnam.
Singapore is Asia’s most favourable region for the premium segment (42% of sales) (source Vinexposium).?Whilst highly competitive, the Singapore wine and spirits market gains ground year-on-year and has the ability to welcome new products.
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Regarding wines, (source?Cellarbration) the city of Singapore alone represents a mature and increasingly attractive market?with?3% growth forecast for the wine market by 2025. Gastronomy and wine are particularly dynamic due to the remarkable fabric of bars and restaurants.
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Over the past few years, there has been a noticeable shift in the wine-drinking habits of Singaporeans. While wine was once reserved for special occasions, it has now become more integrated into everyday life. Many Singaporeans are enjoying wine casually, whether it's with dinner at home or during social gatherings with friends.
One significant trend is the increasing interest in natural and organic wines. Consumers are becoming more conscious of sustainability and are seeking out wines made from grapes grown using environmentally friendly practices. This trend reflects a broader global movement towards eco-conscious consumption.
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Additionally, there has been a growing appreciation for wines from lesser-known regions and grape varieties. Singaporean wine enthusiasts are exploring a wider range of options, embracing diversity and seeking out unique flavour profiles.
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With spirits in mind, (source: Agriculture Canada) alcoholic drinks in Singapore are experiencing increasing premiumisation driven by sustainability and health-conscious trends as consumers shift their focus to higher quality, more expensive drinks.
If you want to know more please email Judy Kendrick at [email protected]
More details: https://www.winesunearthed.com/vinexpo-asia
#WinesUnearthed Ana Sofia de Oliveira Vinexposium
Head of Research - Asia Pacific at The IWSR
2 个月Lots going on in “the little red dot” - hope to catch up when you’re here Judy, it’s been too long!
Founder of People's Choice Drinks Awards and co-founder of Sustainability in Drinks, events specialist, writer, charity trustee and college governor.
2 个月What amazing opportunities Wines Unearthed provide. Having witnessed’how the magic’ happens in London I’m sure Singapore will be a great success too! Will done Judy Kendrick and Ana Sofia de Oliveira.
Our Wines Unearthed project is nearly 10 years old, and as the London Wine Fair continues to be a stable location for producers looking for UK distribution and Vinexposium in Paris continues to grow, now's the time to expand even further. Over the years we've helped more than 550 producers to find distribution. If you need help getting into the Asian market, please get in touch. We'd be thrilled for you to join us in May 2025.
Sustainability Communications Strategist | B-Corp B Leader | Founder at Impact Focus, turning clients' actions into opportunities
2 个月Congratulations Judy! Exciting times!